Astro
Business Development Manager
All Asia Broadcast Centre
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hirly's read of this role
- Role family
- Sales
- Seniority
- Lead / management
- Country
- MY
- Work mode
- On-site / unstated
- First seen by hirly
- 11 Sept 2026
Derived automatically from the posting. Upload your resume above to see how the role scores against it.
the posting
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”
JOB RESPONSIBILITIES:
WHAT YOU WILL DO:
- Drive the overall development and growth of regional retail business
- Accountable for the overall regional retail KPIs and key deliverables
- Responsible for footprint expansion in the region by ensuring continuous growth in brand presence and distribution touchpoints and market reach
- Drive, implement and execute Company’s and Sales & Distribution key strategies and focus initiatives
- Responsible for timely execution, effective communication and monitoring of both nationwide consumer campaigns and trade sales campaigns
- Drive and champion local (regional) sales plans and campaign initiatives
- Account management – responsible for regular reviews, updates and strategies sharing with Retail Partners to best aligned with the overall Company’s visions and strategy
- Ensure high impact brand visibility and brand experience in Retailer’s stores, such as POSM deployment, in-store branding, signage and proper application of demo showcase
- Drive channel efficiency – responsible for the implementation of retail training plans, re-skilling, knowledge-transfer and timely distribution of training materials
- Drive digital adoption in Retail Partners – e.g.: embracing and advocating the adoption of new digital sales tools, software, platform and processes
- Keep abreast of regional market trends, sentiment and competitive analysis and ensure timely and constant update to the Management/HQ – drive business planning and opportunity recommendations
- Ensure process centricity and governance in the regional retail business – including execution and monitoring of local and nationwide campaigns, incentive SOP, contract management, compliance, policies and rules of trade
REQUIREMENTS:
WHO YOU ARE:
- Degree or Diploma holder in any faculty, preferably in business related discipline, sales or marketing.
- At least 2-3 years of experience in sales, business development and client-facing roles – preferably from FMCG and Retail Sales.
- Experience in B2B sales and key account management.
- Digital knowledge – e.g.: involvement in digital project, eCommerce or digital services.
- Full-fledged Microsoft Office (notably good use of Excel & PowerPoint).
- Proficiency in English & Bahasa both in speaking and written.
- Good communication skills,
- Exposed and familiar with area of operation.
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