Lovascogroup
Business Development Representative
Detroit, Michigan
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hirly's read of this role
- Role family
- Sales
- Seniority
- Mid level
- Country
- US
- Work mode
- On-site / unstated
- First seen by hirly
- 8 Sept 2026
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the posting
Business Development Representative | Retirement Plan Consulting
- Are you the person who is genuinely energized by a full call block and a calendar you filled yourself? Do you
- want your work measured in meetings created rather than hours logged? Then read on.
About LoVasco
- LoVasco's Retirement Plan Consulting Group serves as the outsourced Chief Retirement Officer (CRO) to mid-
- sized employers. We help 401(k) and 403(b) plan sponsors manage their fiduciary duties and provide their
- employees access to quality, unbiased financial guidance. We are an energetic, growing firm that values our
- commitment to taking care of the people you care about.
- Located in downtown Detroit, LoVasco hires team members with a shared passion for accountability, extreme
- ownership, and an overall getting-things-done attitude. We've found this translates into a level of client service
- and work environment unmatched by our competitors.
Job Summary
- The Business Development Representative (BDR) has one job: create qualified first meetings for LoVasco's
- Retirement Plan Consulting team. Our consultants are exceptional once they are in the room. This role exists to
- get them in more rooms.
- This is a dedicated prospecting seat. You will not carry a book of business or manage client accounts. You will
- own the top of our funnel — building target lists, running high-volume outreach, opening doors, and handing
- warm, well-briefed opportunities to our consultants.
Job Responsibilities
- Outbound Prospecting: Execute daily, disciplined outreach to plan sponsors and decision-makers (CFOs, HR
- leaders, business owners) by phone, email, and LinkedIn.
- Target List Development: Build and maintain prioritized prospect lists in our CRM using plan data (Form
- 5500 filings, industry, plan size, recordkeeper, advisor of record) so outreach is aimed at the right
- companies rather than a random sample.
- Appointment Setting: Secure first meetings for our retirement plan consultants and confirm those
- meetings hold. This is the metric this role is judged on.
- Meeting Preparation: Prepare a short pre-meeting brief for the assigned consultant — who we are
- meeting, what we know about their plan, and why they agreed to talk.
- Nurture and Follow-Up: Own the long-cycle follow-up. Most plan sponsors are not ready today; you own
- the cadence that keeps LoVasco in front of them until their renewal or RFP window opens.
- Networking Channel: Represent LoVasco in the channels where our buyers gather — industry associations,
- local business groups, and centers of influence such as CPAs, ERISA attorneys, and payroll partners.
- Pipeline Hygiene: Maintain accurate, current activity and pipeline data in Salesforce and Asana. If it did not
- get logged, it did not happen.
How Success Is Measured
- This role has clear, published numbers. In the first 12 months, we expect:
- A consistent weekly outreach volume — a minimum of 200 meaningful touches per week, including 40+ live
- dial attempts per day during prospecting blocks
- 8–10 qualified first meetings set and held per month by the end of the ramp period
- A 90-day ramp to first meetings, and full productivity by month six
- Complete and accurate activity reporting, reviewed weekly in our sales meeting
About You
- People who thrive in this position:
- Are undeterred by the phone — rejection is data, not discouragement
- Possess an entrepreneurial spirit and are driven to grow professionally and personally
- Are a connector of people — enjoy engaging with people and cultivating positive relationships
- Are competitive with themselves and want their numbers on the board
- Are naturally curious — interested in learning our clients’ businesses and the retirement industry
- Value effective communication — believe that words matter and take pride in written and verbal skills
- Are process-oriented, with knowledge of or willingness to learn the Entrepreneurial Operating System (EOS)
- and David Allen’s Getting Things Done (GTD) principles to manage long-term goals and daily tasks in Asana,
- our project management system
Education, Training, and Experience
- Bachelor's degree in business administration, communications, marketing, finance, or a related field, or
- commensurate work experience
- Two or more years of outbound prospecting, inside sales, business development, or appointment-setting
- experience, ideally in a professional services, insurance, or financial services environment
- Demonstrated track record of hitting activity and meeting-set targets
- Comfort with CRM and sales enablement tools; experience with Salesforce is a plus
- Securities licensing is not required to start. Candidates interested in pursuing the Series 7 and 66 will be
- supported.
- Compensation
- This role offers a base salary commensurate with experience, plus an incentive structure tied to qualified
- meetings set and held and a share of revenue on business that originates from your outreach. The upside is
- designed to reward the person who consistently fills the calendar.
Career Path
- At LoVasco, we believe in investing in our employees and providing opportunities for job development and
- career expansion. The BDR role is a legitimate entry point into a consulting career:
- Retirement Plan Consultant: BDRs who develop technical fluency and earn the required licensing can move
- into a client-leading consultant role.
- Producing Account Manager: For those who want to both open doors and own relationships, the producing
- account manager path combines business development with account leadership.
- Financial Wellness Advisor: For those drawn to advice and education delivery over prospecting
- .
- Benefits
- Medical insurance, including Health Savings Account options
- Dental insurance
- Vision insurance
- 401(k) plan and company match
- Employer-paid life insurance
- Employer-paid short-term and long-term disability insurance
- Flexible spending account
- Generous paid time off
- Paid parental leave
- Summer Friday hours
- Professional development assistance
- Volunteer days with local charity
- Team building events and outings
A Member Firm of M Financial Group. Securities and Investment Advisory Services offered through M Holdings Securities, Inc., A Registered Broker/Dealer and Investment Advisor. Member FINRA/SIPC.
LoVasco is independently owned and operated.
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