Clinical Application Specialist (Ultrasound) - Samsung Healthcare

Position Summary

• 1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
• 2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.

Role and Responsibilities

1. Market Intelligence & Analysis

• •Conduct market dynamics, end-user, competitor, and product comparison analyses to identify market opportunities and business growth potential.
• •Gather customer insights and conduct customer needs assessments and surveys to support marketing strategies and product development.
• •Monitor market trends, competitive activities, and industry developments to recommend appropriate business strategies.
• •Clinical knowledge in ultrasound modalities ( Obstetric, Gynecological , Musculoskeletal, General Imaging ).

2. Product Management & Marketing Strategy

• •Manage the product lifecycle, including product registration, product positioning, pricing analysis, and strategic planning.
• •Plan and execute product launches, marketing campaigns, and product support initiatives for key projects.
• •Manage the e-Catalogue (e-Cat) business through government online procurement platforms.
• •Develop product marketing strategies and ensure effective product communication and market positioning.

3. KOL & Hospital Reference Site Management

• •Develop and maintain relationships with Key Opinion Leaders (KOLs), healthcare professionals, and key hospital stakeholders.
• •Identify and develop hospital reference sites to strengthen product credibility and market acceptance.
• •Drive clinical breakthroughs and support the development of strategic reference accounts.
• •Develop engagement plans to maintain existing relationships and expand new clinical opportunities.

4. Marketing & Promotional Activities

• •Plan, organize, and implement marketing activities, including seminars, workshops, conferences, and other promotional initiatives.
• •Develop and manage relationships with academic societies and relevant professional organizations.
• •Coordinate and monitor distributor marketing activities to ensure alignment with business and marketing objectives.
• •Manage marketing budgets, track expenditure, and evaluate the effectiveness of marketing initiatives.

5. Clinical & Technical Support

• •Provide pre-sales and post-sales clinical support, including product demonstrations, presentations, customer training, and refresher training.
• •Support key projects by providing clinical expertise, product knowledge, and technical guidance.
• •Work closely with sales teams, distributors, and relevant stakeholders to address customer requirements and strengthen customer confidence.
• •Support customer adoption and effective utilization of products through continuous clinical engagement.

6. Training & Professional Development

• •Develop and implement internal and external training systems to enhance product knowledge, clinical competency, technical capabilities, and marketing skills.
• •Conduct training programs for employees, distributors, and customers to strengthen product understanding and application.
• •Identify competency gaps and develop structured training plans to improve overall team effectiveness.

7. CAS Team & Resource Coordination

• •Coordinate and manage the CAS team's schedule and resource allocation to ensure effective clinical support and marketing execution.
• •Manage the arrangement, availability, and utilization of Samsung demonstration units and other demonstration resources.
• •Coordinate clinical demonstrations, customer engagements, and marketing activities to ensure timely and effective execution.

Job Requirements

• •Bachelor Degree in Sonography with minimum 7 years of experience in ultrasound field.
• •Experience in clinical application, marketing or KOL engagement roles.
• •Background in conducting training or clinical education in hospitals.
• •Preferred experience in working with multinational medical device companies.
• •Fluent in English, and Bahasa Malaysia is a must.

Skills and Qualifications

Skillset & Knowledge

• •Clinical knowledge in ultrasound modalities (OB/GYN, MSK, General Imaging)
• •Fluent in English
• •Excellent interpersonal skills to establish productive client relationship
• •Ability to engage professionally with doctors, hospital staff, and partners

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