CMF Senior Designer

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!

AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

HYBRID WORKING: This role is required to be in the Inglewood office every Tuesday and Thursday with the occasional third day thrown in.

PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.

CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company .

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

We are looking for an all-star, a legend, an absolute wizard CFM Senior Designer to join our Innovation and Design team. In this role, you will: shape and elevate our brand's visual identity, collaborate closely with cross-functional teams, and mentor junior designers to bring innovative sunglass collections to life. If you love spreading joy through eyewear and thrive in a creative, collaborative environment, we want to hear from you!

RESPONSIBILITIES

Lead design direction and generate high-level concepts through hand sketching, pattern/textile creation, and custom artwork for frame silhouettes, temples, hardware, and lens treatments (plus premium packaging, marketing assets, and collateral)

Translate seasonal color, material, and finish (CMF) stories into compelling surface designs across frames and packaging

Apply fashion and accessory trend narratives onto 2D product surfaces, graphics, and printed collateral with precision

Develop graphic mockups, colorways, and artwork layouts for sunglasses and soft goods packaging

Ensure high-fidelity translation of creative vision onto final product print files and 2D Tech Packs

Mentor junior designers in CMF exploration, surface artwork generation, and packaging design execution

Be accountable and stick to agreed upon timelines, in addition to communicating early (and often!) when things are off track; we don’t expect perfection, we expect communication

Work closely with the Product Development, Product Strategy, and Design teams to keep fresh ideas flowing

This role is in the Innovation and Design team and will report directly to the Director of Innovation and Design

Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE

May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)

5+ years of experience with product design

Strong background in Product Development of consumer packaged goods, taking the concepts, ideas, vision and turning them into reality (eyewear industry experience is icing on the cake!)

Refined design capabilities

Excellent sketching skills is a MUST

Strong conceptualization skills

Strong knowledge of Adobe Creative Suite

Familiar with digital marketing platforms

Strong understanding of typography, color theory, and composition

Knowledge of print and digital design best practices

Proficiency on a Mac and Google Workspace

Strong communicator who lives into collaboration

Driven by personal growth and thrives in an environment of constant feedback

Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

A role at a company that is going to the moon

The opportunity to show up every day and have fun

The ability to learn and grow as a person

Paid vacation (we encourage you to take time off!)

Paycheck... obviously. Salary range: $105K - $120K, final offer will be made within this range based on experience

Medical, Dental, and Vision benefits

401(K) with company matching

Financial Wellness Counseling

Sunglasses. Obviously.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date.

1. Application

2. Fill out a form with basic questions

3. 30 minute introductory interview with HR team member

4. 30 minute virtual interviews with peers and manager

5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING:

Review goodr's Applicant Privacy Policy . By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)

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