Cold Email Operations Manager

THE ROLE

The Cold Email Operations Manager serves as the execution engine behind DigitalMarketing.com’s outbound email programs, responsible for building, managing, and optimizing cold email systems at scale. This role oversees the full lifecycle of cold email campaigns—from infrastructure setup and deliverability optimization to deployment, testing, and performance reporting. This individual will ensure that client campaigns achieve strong inbox placement, high reply rates, and consistent scalability. Acting as both a systems builder and performance operator, the role requires technical knowledge of cold email infrastructure alongside a results-driven mindset focused on measurable outcomes.

KEY RESPONSIBILITIES

Cold Email Infrastructure & Deliverability

Build, manage, and scale cold email infrastructure including domains, inboxes, DNS configuration (SPF, DKIM, DMARC), and warm-up systems

Monitor and optimize deliverability, ensuring high inbox placement and minimizing spam risk

Continuously audit and improve sending reputation, domain health, and IP performance

Stay up to date with email provider policies (Google, Microsoft, etc.) and adapt systems accordingly

Campaign Deployment & Execution

Oversee the setup, launch, and management of client cold email campaigns across multiple platforms

Coordinate campaign scheduling, segmentation, and sending strategies

Implement A/B testing frameworks for subject lines, messaging, and sequences

Ensure campaigns are deployed accurately, on time, and at scale

Performance Optimization & Reply Rates

Analyze campaign performance with a focus on reply rates, open rates, and conversion metrics

Identify performance bottlenecks and implement improvements in targeting, messaging, and technical setup

Collaborate with copy and strategy teams to align messaging with deliverability best practices

Continuously iterate on campaigns to maximize client outcomes

Reporting & Client Insights

Create dashboards and reporting systems to track campaign performance and KPIs

Provide clear, actionable insights to internal teams and leadership

Ensure accurate tracking of metrics across campaigns and clients

Translate data into recommendations that improve campaign performance

Operational Excellence

Establish processes, SOPs, and quality control systems for campaign execution

Troubleshoot technical issues quickly and effectively

Maintain a high standard of accuracy, organization, and documentation

Proactively identify risks and implement preventative solutions

QUALIFICATIONS

3–5+ years of experience in cold email operations, email deliverability, or outbound marketing systems

Proven experience managing cold email infrastructure at scale

Hands-on experience with cold email platforms

Strong analytical skills with the ability to interpret campaign data and optimize performance

Experience improving reply rates and overall campaign effectiveness

Highly organized with the ability to manage multiple campaigns simultaneously

Technical mindset with strong problem-solving capabilities

Ability to thrive in a fast-moving, performance-focused environment