Creative Director (Brand)

Role Overview

Purple, Rock, Scissors is seeking a Senior Creative Director to shape and lead brand identity systems across digital, physical, and experiential touchpoints. This role is for a hands-on creative leader, someone who pairs rigorous strategic thinking with exceptional design execution.

You will define and evolve brand ecosystems from concept to launch, guiding work across identity systems, packaging, environments, social campaigns, and digital product brands. Working in close partnership with strategy, engineering, and client teams, you’ll translate ideas into cohesive, scalable experiences that resonate in the real world.

As a key creative force at PRPL, you will operate at the intersection of storytelling, technology, and design craft. You’ll mentor and inspire designers while actively contributing to the work, setting a high bar for creative excellence and originality.

The ideal candidate is energized by complexity, fluent in modern creative tools, including AI-assisted workflows, and deeply understands how brands grow, adapt, and perform across systems. You bring clarity to ambiguity and create work that is intentional, forward-looking, and meaningfully connected to business and culture.

What You’ll Lead

Brand Systems & Identity

Develop and direct brand identity systems from strategy to final execution

Create scalable visual frameworks across digital, print, environmental, and experiential touchpoints

Translate positioning and messaging into compelling visual language

Ensure consistency across multi-platform brand ecosystems

Hands-On Creative Execution

Own design end-to-end, from concept to final production-ready files and handoff

Create identity, typography, iconography, packaging, and presentation assets

Guide UI visual systems in partnership with product and UX teams

Support environmental and experiential brand design

Creative Strategy

Collaborate with strategists to align creative with business objectives

Participate in discovery, workshops, and stakeholder presentations

Shape creative narratives and visual storytelling

Photography & Video Direction

Define visual direction for brand photography and motion

Guide production teams to maintain brand integrity

AI-Enabled Creative Leadership

Integrate AI tools into creative workflows responsibly and effectively

Explore emerging creative technologies to improve speed and quality

Establish best practices for hybrid human/AI design processes

Team Leadership

Maintain a high bar for craft and conceptual thinking

Lead critiques and feedback loops that improve the work, not just approve it

Coach designers through concepting, refinement, and production-quality execution

Partner with project management to allocate creative resources

Participate in hiring and creative team development

Client & Business Collaboration

Present creative direction confidently to stakeholders

Translate complex client needs into executable creative frameworks

Support pitch and new business efforts

Tools & Technical Requirements

Must demonstrate fluency in:

Figma (required)

Weavy or collaborative design systems

Adobe Creative Suite

AI-assisted design workflows

Presentation design tools

Working knowledge of:

Brand guidelines systems

Typography systems

Packaging production workflows

Environmental graphics

Social media visual systems

Role Requirements

10+ years professional creative experience

Proven leadership in brand identity development

Portfolio demonstrating end-to-end brand systems

Experience designing across digital + physical environments

Client-facing presentation experience

Track record mentoring creative teams

Application Requirements:

Portfolio link required. Applications without a portfolio will not be considered.

Bonus experience:

Photography/video direction

Experiential or environmental branding

Packaging design

Motion design

Website and app UI design experience, including collaboration with UX teams