Creative Engineer

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

What you will do:

Creative Development & Execution

o Develop high-quality HTML5 creatives, ensuring they meet performance and compatibility standards across different platforms.

o Work closely with the sales and digital teams to create dynamic, engaging, and interactive ad formats.

o Lead custom creative executions, including complex animations, rich media formats, and third-party API integrations.

o Maintain a creative template library, enabling efficient reuse and scalability for future campaigns.

o Explore and apply AI-assisted tools to accelerate creative production, including concept generation, asset adaptation, copy variation, animation prototyping, and creative personalization.

o Use AI tools responsibly to improve creative output while ensuring brand consistency, quality control, and compliance with internal guidelines.

Productization & Creative Solutions

o Standardize creative templates to streamline the development process and accelerate campaign rollouts.

o Work on productizing creative services, offering scalable and repeatable creative solutions that drive efficiency and revenue.

o Stay up to date with the latest trends in ad tech, rich media, creative automation tools, and AI-powered creative technologies to continuously improve creative offerings.

o Identify opportunities to integrate AI into creative workflows, including automated creative resizing, dynamic copy generation, audience-based creative variation, and campaign personalization.

o Support the development of AI-enhanced creative products and solutions that can be packaged for commercial use.

Project Management & Workflow Optimization

o Manage creative production workflows, ensuring projects are delivered on time and meet quality expectations.

o Collaborate with internal stakeholders, including sales, product, and marketing teams, to align creative outputs with business goals.

o Establish and maintain a Creative Library, organizing assets for easy access and repurposing.

o Introduce AI-enabled workflow improvements to increase production efficiency, reduce repetitive manual tasks, and improve turnaround time for campaign delivery.

o Evaluate and recommend AI tools or automation platforms that can improve creative development, QA, versioning, and asset management processes.

Measurement & Data Integration

o Ensure all creatives are tagged correctly to capture Astro's first-party data, enabling better audience insights and campaign optimization.

o Work with the ad ops team to implement tracking, measurement, and reporting mechanisms for all digital creative assets.

o Optimize creatives for viewability, engagement, and performance based on data-driven insights.

o Leverage AI-driven insights, predictive analytics, and performance data to recommend creative optimizations and improve campaign effectiveness.

o Support the use of AI in dynamic creative optimization, audience segmentation, and personalized creative delivery.

REQUIREMENTS:

Who you are:

o Master/ Bachelor’s degree in Computer Science, Multimedia Design or in any relevant field

o 7+ years of experience in creative engineering, ad technology, or digital advertising development , with a proven track record of executing high-impact creative solutions.

o Expert-level proficiency in HTML5 and CSS, for building highly interactive and dynamic creatives in responsive design principles and cross-device/browser compatibility.

o Extensive experience with creative ad-building platforms (e.g., Google Web Designer, Celtra, Adobe Animate) and custom ad executions .

o Familiarity with AI-assisted creative tools and workflows, including generative AI, creative automation, image/video generation, copy variation, asset resizing, and campaign personalization.

o Ability to evaluate and apply AI tools to improve creative production efficiency, creative quality, and campaign performance.

o Ability to drive creative innovation by identifying new ad formats, testing emerging technologies, and leading the evolution of Astro’s premium digital creative suite .

o Experience working with personalized and data-driven creatives , integrating real-time data feeds, and building dynamic creative optimization (DCO) solutions .

o Ability to integrate and work with third-party APIs for custom interactive ad units and immersive ad experiences.

o Experience implementing event tracking, pixels, and advanced audience tagging to enhance measurement and capture first-party data insights .

o Understanding of how AI, automation, and data can be used to enhance creative decision-making, campaign optimization, and audience engagement.

o Proven leadership in managing creative teams, external vendors, and cross-functional stakeholders to execute large-scale creative projects.

o Strong project management skills , with the ability to juggle multiple high-priority projects, set clear roadmaps, and ensure timely delivery of complex campaigns.

o Exceptional problem-solving and creative thinking abilities , with the ability to translate marketing and business objectives into high-performing digital ad solutions .