CRM Marketing Manager

Our Mission

You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.

We’re here to give power to the patient.

For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.

Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting . We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.

Fixing healthcare starts with fixing access to it. And we're still just getting started.

• Your Impact on our Mission
• Zocdoc’s most important asset is our people. As a CRM Marketing Manager you’ll play a meaningful role in making sure we build interesting and effective campaigns that engage patients and ultimately drive sessions and rebookings. The role will play an integral part in driving revenue and patient loyalty via CRM channels. If you’re ready to help us transform healthcare, we want to hear from you!

You’ll enjoy this role if you…

Have a passion for technology and improving patients’ lives

Enjoy using data and analytics

Are a strategic thinker who can drive high-level CRM strategy while managing hands-on execution

Highly organized, impeccable attention to detail, and great at prioritizing what needs to get done now, and what should wait until later

Love ideating, executing, and testing new ideas

Are action-oriented; you understand that ideas are easy, but implementation is where the magic is

Work well in a fast-paced, dynamic environment and are able to manage competing priorities

Your day to day is…

Owning the end-to-end campaign development process - including list/segment creation, test setup, email development, QA, deployment, and analysis - with the future opportunity to partner with Marketing Operations to streamline executional tasks

Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in app messages to meet business goals

Brainstorming new campaign ideas and collaborating with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives with no supervision

Monitoring deliverability and maintain email health metrics to determine optimal frequency and form of communications

Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensure send triggers and messages are functioning properly

Driving engagement booking targets

You’ll be successful in this role if you have…

7+ years of work experience in a highly analytical CRM role

Proven track record of strategic thinking, ideating, and executing highly impactful CRM marketing campaigns to drive overarching business objectives

Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action.

Braze and HTML knowledge preferred

Incredible attention to detail especially when it comes to campaign QA

Strong written and verbal communication skills

Ability to quickly build relationships and influence behavior with other teams across the company

Ability to manage multiple projects and priorities at once in an ever-changing environment

Ability to push through barriers to get things done with a sense of urgency

SQL and Looker experience (preferred)

Benefits:

Flexible, hybrid work environment at our convenient Soho location

Unlimited Vacation

100% paid employee health benefit options (including medical, dental, and vision)

Commuter Benefits

401(k) with employer funded match

Corporate wellness program with Wellhub

Sabbatical leave (for employees with 5+ years of service)

Competitive paid parental leave and fertility/family planning reimbursement

Cell phone reimbursement

Catered lunch everyday along with beverages and snacks

Employee Resource Groups and ZocClubs to promote shared community and belonging

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range

$135,000 — $165,000 USD

• About us
• Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values . Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone , we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

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