Senior Customer Marketing Manager, HCP - MASH

Sr. Customer Marketing Manager – Metabolism

Why Genentech

​​​​​​​ We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About CVRM at Genentech

Cardiovascular, renal, and metabolic (CVRM) diseases, including obesity, MASH and type 2 diabetes, are a major public health emergency, impacting roughly half of the US population, and imposing a tremendous burden on healthcare systems and society. Despite the availability of numerous treatment options, significant gaps remain in addressing the unmet needs of patients, as many therapies have not significantly altered disease trajectories.

Genentech is uniquely positioned to address these challenges with its comprehensive pipeline of investigational medicines aimed at improving outcomes, reducing societal burdens, and transforming care for patients with CVRM diseases throughout their journey. We are highly committed to contributing to areas of highest unmet need and societal burden through transformative science, expanding our footprint in cardiovascular and metabolic diseases.

About this Marketing Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Sr. Customer Marketer position is integral to successfully delivering the CVRM Marketing Vision in anticipation for upcoming launches in metabolic dysfunction-associated steatohepatitis (MASH). This individual will report to the Senior Marketing Director and partner across our Commercial, Medical, Global, and Access & External Affairs teams to advance our strategies and launch planning execution. This position will be primarily focused on HCPs with some patient work in MASH.

Key Job Responsibilities

Strategy

• •Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
• •Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead

Content

• •Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• •Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
• •Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
• •Supports field deployment through communication, training and feedback loops
• •Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
• •Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics

Execution

• •Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
• •Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
• •Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
• •Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
• •Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
• •Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution

People

• •Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
• •Partners with cross-functional stakeholders including global Lifecycle Teams and partnered organizations.

Demonstrates Proficiency within the following Key Competencies

Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)

• •Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
• •Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
• •Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
• •Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
• •Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
• •Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
• •Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
• •Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
• •Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Minimum Candidate Qualifications & Experience

• •Bachelor's degree
• •Two years of marketing experience or one year of marketing experience and an MBA
• •5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Additional Desired Candidate Qualifications & Experience

• •MBA or other related graduate level degree preferred
• •Marketing experience in relevant industries
• •Experience working in an omnichannel (including field) marketing
• •Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
• •Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
• •Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
• •Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
• •NME launch experience
• •Experience in CVRM, primary care, and/or highly consumer-driven markets

Location

• •This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
• •Relocation assistance is not available for this posting.

Roche Operating Principles

• •Put Patients First: I always act as if patients I know are in the room and do what’s best for them
• •Follow the science: I seek answers through experiments, data and debate, and ac