Deputy Manager - Marketing

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description:

• Key Responsibilities
• Vendor Marketing Strategy & Planning

• •Engage with assigned vendors to understand their business priorities, growth targets, and GTM strategies
• •Develop quarterly marketing plans aligned to vendor business objectives and revenue goals
• •Identify high-impact marketing initiatives that drive partner engagement, pipeline development, and brand visibility
• •Act as the primary marketing advisor to vendors within the Ingram Micro ecosystem

Long Tail Vendor Activation

• •Identify potential vendors within the long-tail vendor segment and develop strategic marketing plans to activate them
• •Create Digital First, On-boarding strategy for Vendor with Xvantage and GTM Hub tools
• •Create structured marketing programs that help smaller vendors scale their reach through the channel ecosystem
• •Introduce vendors to Ingram-led marketing initiatives and demand generation programs

MDF Strategy & Management

• •Work with vendors to secure and allocate MDF for ROI-driven marketing activities
• •Standardize the MDF planning and governance process , especially for vendors who lack internal marketing resources
• •Oversee the complete MDF lifecycle including proposal development, budget allocation, activity execution, proof-of-execution (POE), and claim submission
• •Ensure compliance with vendor MDF policies and internal governance processes

Ingram-Led Marketing & Digital Campaigns

• •Pitch and promote Ingram Micro-led marketing initiatives including digital campaigns, partner programs, and industry engagement platforms
• •Enable vendors to leverage Ingram’s digital demand generation programs and integrated campaign frameworks
• •Work with digital and campaign teams to ensure vendors benefit from scalable digital marketing execution

Platform Marketing Enablement

• •Enable vendors to leverage Ingram Micro’s Xvantage platform and digital marketing capabilities
• •Support vendors in activating platform-based marketing initiatives that drive partner engagement and adoption
• •Work closely with Platform Marketing and Digital teams to ensure effective execution of vendor campaigns

Reporting & Performance Insights

• •Deliver regular performance reporting including vendor growth metrics, campaign impact, and marketing ROI insights
• •Provide monthly and quarterly updates to vendor stakeholders and internal leadership teams
• •Identify opportunities to improve marketing effectiveness and scale successful programs

About Candidate

• •5–10 years of experience in Channel Marketing, Vendor Marketing, Business Development, or Partner Marketing
• •Digital-First attitude, more driven to drive high impact Always ON Digital Campaigns, with sound knowledge of Digital Marketing, Marketing Automation, Digital Tools
• •Experience within IT distribution, technology vendors, telecom, or enterprise technology ecosystem preferred. Candidates with agency background may also appy
• •Strong understanding of MDF programs, vendor marketing governance, and claim processes
• •Proven ability to develop and execute partner marketing programs that drive measurable business impact
• •Strong consultative selling and stakeholder management skills , with the ability to influence vendor marketing investments
• •Experience working with cross-functional teams including sales, marketing, and vendor stakeholders
• •Strong analytical and reporting capabilities to track marketing effectiveness and vendor performance
• •Bachelor’s degree in Marketing, Business Administration, or related field

What Success Looks Like

• •Increased vendor marketing investments and MDF utilisation through Ingram Micro
• •Activation and growth of long-tail vendors through structured marketing programs
• •Strong vendor satisfaction and engagement with Ingram-led marketing initiatives
• •Measurable business growth driven through channel marketing programs