Design Lead

👋 Hey! We're Conveo.ai

Conveo helps the world's biggest brands understand the people who buy from them. Our AI interviewer holds real video conversations with consumers, hundreds at a time, in any language, and turns what people say, show, and feel into insight that teams act on. Research that used to be possible only in small, occasional doses is now something brands like Unilever, Google, and Orange run continuously, at a depth and scale that was out of reach before. We are YC-backed, closed a $50M Series A, and growing fast.

Why this role exists

Before anyone reads a word we write, they have already formed an opinion of us from how we look.

Every month, Conveo ships hundreds of pieces of visual work: the website, landing pages, sales decks, films, social posts, event booths, reports that land on the desks of executives at Unilever, Google, and Orange. That work is made by many hands, internal people, external partners, freelancers, and increasingly AI agents. What is missing is the one person who owns what it all adds up to.

That is this role. You hold the visual language of the entire company: what Conveo looks like, why it looks that way, and how every team, from marketing to sales to events to the founders themselves, produces work that looks like it came from the same brain. When a buyer decides in three seconds whether we look like a company they can trust with their biggest questions, they are judging your work.

The timing is the once-in-a-career part. We are rebuilding the entire brand this year, with a funded rebrand agency, a funded freelance bench, and a green field behind them. Most design leads inherit an identity and spend years defending it. You arrive at the moment ours gets created, and you decide what it becomes.

There is one more thing that makes this seat unusual. Conveo runs on AI agents: they draft, produce, and publish across marketing and sales every day. Your design system will be executed by people and by machines. When you encode a rule well, our agents apply it on every asset, at any hour, at a volume no design team could match. You may be the first design lead anywhere whose taste ships through an agent workforce. If teaching machines your eye excites you rather than threatens you, keep reading.

The Context

Marketing here runs as a film-studio. A small senior core holds taste, project teams are cast from a funded freelance network, and AI agents carry production volume. Design work also flows through external partners: one for content visuals, one for the product design system, and the incoming rebrand agency. The seam between all of them needs a single owner. You are that owner, and you own it the way the best do: from the work.

You report to the CMO, who is the single approver for marketing, so decisions happen in one conversation. You partner daily with the Head of Video Content, the Product Marketing Manager, our events lead, sales, and the external design partners.

Your Mission

1. Be the visual brain of the company

One cohesive, distinctive vision, originating from the brand system, applied everywhere by everyone.

Shape the visual vision for Conveo and hold it across web, landing pages, decks, social, events, video, sales collateral, and product marketing

Make the vision legible: anyone in the company should be able to say what Conveo looks like and why

Govern the seam between our content partner, the product design system partner, and the rebrand agency so one language survives across product and brand

Review inbound work against the system and send back what misses, with reasons

Keep the character intact as volume grows: warm stone ground, single accent, serif headlines, real photography, generous whitespace

2. Steward the visual identity, hands on

An identity is only as strong as the weakest asset that ships under it, so the steward works from inside the work: tightening the hierarchy of a deck an hour before it lands in a Fortune 500 room, rebuilding a landing page hero, redrawing a diagram until it explains itself, fixing the template so the mistake never happens again. You will do this daily, across every surface, and it is where your taste becomes the company's taste.

Own the bar on everything that ships. In practice that means daily hands-on work: an asset lifted from fine to excellent, a deck rebuilt, a crop fixed, a page tightened

Fix things at the source. When you correct something twice, the third fix goes into the template, the component, or the rule, so the whole system inherits it

Take the ad hoc work that keeps a fast company moving. When sales needs something tonight and the bench is busy, you build it, fast and at full quality, and enjoy that this is part of the job rather than an interruption to it

Make the references. The fastest way to communicate taste to a freelancer or an agent is an example you made yourself

Stay in the tools weekly. Figma, Framer, decks, motion direction, claude code, whatever the surface demands

3. Turn your taste into a system that scales through people and AI agents

This is the multiplier, and the part of the role that makes it new. Your eye, encoded, executed by humans and machines.

Build and maintain the marketing design system: tokens, components, templates, asset library, usage rules

Encode the rules so agents can execute them: prompts, skills, and machine-readable guidelines for Claude and Claude Code, so on-brand assets get produced without your hands on the file

Treat the system as a product with users: marketing, sales, agents, freelancers. Ship it, version it, improve it from how it gets used

Write briefs and rules precise enough that a freelancer you have never met, or an agent, returns something usable on the first pass

Measure yourself on leverage: how much on-brand work ships each week that you never touched

4. Enable every team, and direct the bench

You make everyone around you faster. Marketing, sales, events, founders. Enabler is the posture; bottleneck is the failure mode.

Give sales, events, and marketing self-serve paths: templates and systems that make the on-brand version the easy version

Cast, brief, and direct freelance designers, motion designers, editors, and illustrators from the funded network envelope

Run a regular critique rhythm so quality is a habit rather than a rescue, and communicate taste in words people can act on

Decide what gets killed. Rejecting good-but-wrong work quickly, with reasons, keeps the bar real

5. Rebuild the brand, then make it stick

A full identity rebuild is funded and starting now. You own it end to end, from concept through to every surface it has to live on.

Act as our design counterpart to the rebrand agency, from first playback through final delivery, pressure testing what will survive contact with real surfaces

Design the signature visuals that explain Conveo: the diagrams, flagship pages, and hero assets that make what we do instantly clear, and easy for other people to retell

Plan and execute the identity rollout across web, landing pages, decks, events, video, and collateral, protecting brand equity and organic search through the switch

Translate the delivered identity into a working production system that our bench and our agents can use on day one, so the rebrand is a beginning rather than an event

6. Make design a measurable growth lever

Design here is accountable to outcomes across the funnel, and it gets measured.

Design purpose-built landing pages and funnels per segment, industry, and named account

Feed the experiment cadence with variants, then read the results and act on them

Art direct video with the Head of Video Content: compositing, framing, captions, endcards, so a film is recognisably ours in the first two seconds

Report creative performance learnings back into the system, so the brand gets sharper from what the market rewards

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