Nexstar

Digital Content Producer

TX, Brownsville

Get past the screening software and onto a recruiter's desk

hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.

Keywords matched to this posting
Fit score before you apply
Cover letter included

Matched against 2.4M live jobs from 200,000+ employers in 200+ countries.

Tailor my resume for this job →

Apply from your AI assistant

Connect hirly to Claude and ask it to apply to this job. hirly tailors your resume, fills the employer’s form and asks before sending. ChatGPT: manual setup today.

See how it works

Some employer sites stop an application at a CAPTCHA or sign-in and hand it back with a link. Applying needs a paid plan. Works with any assistant that supports MCP.

hirly's read of this role

Seniority: Mid level
Country: US
Work mode: On-site / unstated
First seen by hirly: 23 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

Develops and leads winning strategy for station content
Expert understanding of Facebook, Twitter, and other social media platforms
Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
Determines a story's emphasis, length, and format, and organizes material accordingly
Research and analyze background information related to news stories in order to be able to provide complete and accurate information
Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
Pitches on-brand local and trending stories during morning meetings
Checks reference materials such as books, news files or public records to obtain relevant facts
Shoots and edits content for on-air and digital
Produces reports for all platforms
Ensures that all content meets company standards for journalistic integrity and production quality
Builds and calendars digital campaigns to promote local shows and specials.
Writes stories for the web and other digital platforms
Performs other duties as assigned
Finds new ways to use Social Media and our website to engage with viewers

Requirements & Skills :

Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
CSS, Flash and other relevant technology skills is a plus
Maintain positive work environment through active team participation and cooperation with co-workers in all departments
Responds positively to feedback

Original posting on Nexstar's site ↗

Browse similar roles

More roles at Nexstar

Want this one?

Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.

Tailor my resume for this job