Digital Marketing Campaign Specialist

The Role

We’re looking for a hands-on digital marketer to plan and execute campaigns that attract, convert, and retain customers across B2B (shops, merchants, partners) and B2C (drivers). Email is the primary channel, supported by text, social media, web, and other digital channels. You’ll help plan, write, build, launch, test, and report on campaigns, then use the results to make data-driven recommendations that improve future strategy. You’ll partner with the Director of Marketing as well as the Marketing team, Product Owners / Business Unit Leads, and the Head of Tech Innovation / MarTech.

This is an entry-level role for a self-starter who can take a brief and run with it, and who uses AI to work faster and build smarter processes.

What You’ll Do

Planning

Build and support the B2B and B2C campaign calendar aligned to product launches and business unit goals

Turn stakeholder requests into campaign plans with clear audiences, goals, and KPIs

Research target segments and define the right audiences for each campaign

Build and optimize marketing campaigns across the customer lifecycle: awareness, conversion, onboarding, engagement, retention, and win-back

Creative & Copy

Write subject lines, preheaders, body copy, and CTAs in the 1stMILE brand voice

Design and build responsive emails using brand templates and guidelines

Adapt campaign content for social channels and other channels outside email as needed

Create content that retains customers, builds trust, and strengthens long-term relationships

Execution & Operations

Build, QA, and deploy campaigns and automated journeys in our email service provider (ESP)

Manage email lists, segmentation, list hygiene, suppression, and deliverability basics

Coordinate with MarTech team on tracking, data, and integrations

Follow email and text compliance requirements (CAN-SPAM, TCPA, consent) and 1stMILE data-handling policies

Testing & Measurement

Set campaign goals and key performance indicators (KPIs)

Run A/B tests on subject lines, content, send times, and offers

Compile and report results across channels and recommend data-driven improvements

Use web analytics to track traffic, user behavior, and campaign attribution to the 1stMILE website

Apply SEO basics to landing pages and web content to drive qualified traffic

Social Support

Assist with social media content planning, scheduling, and posting as needed

Support integrated campaigns across email, social, and web as needed

AI & Automation

Use AI tools to draft and iterate copy, develop creative concepts, and produce assets faster

Build AI-assisted workflows, templates, and prompts that streamline campaign planning, production, QA, and reporting

Use AI to support analysis, including segmentation ideas, test hypotheses, and performance insights

Document repeatable processes and share AI best practices with the team

Use AI responsibly: only approved tools, human review before anything ships, and full adherence to brand standards and 1stMILE data-handling policies

What You Bring

0–2 years of related experience in digital, email, or campaign marketing (internships and freelance work count), B2B and/or B2C

Self-starter who can manage campaigns from start to finish with growing independence

Strong copywriting skills and design ability (Figma, Canva, Claude Design, or similar)

Comfort with A/B testing, campaign metrics, and reporting

Organized, self-directed, and able to juggle multiple stakeholders and deadlines

Comfort using AI tools (such as Claude, Copilot, or similar) in day-to-day marketing work, from copy and creative to process building

Curious and quick to adopt new tools, with the judgment to know when AI output needs a human touch

Nice to Have

Experience with an email service provider (ESP) or marketing automation platform, such as HubSpot, Braze, Salesforce Marketing Cloud, Klaviyo, Iterable, or similar preferred, not required

Bachelor’s degree in marketing, communications, or a related field preferred, not required

Fintech, payments, or automotive experience

SMS or push campaign experience

Social scheduling tool experience (Sprout, Hootsuite, or native platforms)

Web analytics (such as Google Analytics) and SEO basics

Basic HTML/CSS for email

Experience building automations or AI agents (custom GPTs, Claude Projects, or similar)

What Success Looks Like (Year 1)

60 days: Ramped on platforms and brand; running first campaigns independently

6 months: Consistent testing cadence, performance reporting, and AI-assisted production workflows in place

12 months: Measurable lift in engagement and conversion across B2B and B2C

Benefits include: medical, dental, vision, life insurance, disability insurance, PTO, 401k, and paid holidays.