Digital Marketing Executive – Performance Marketing

About the Role

We are looking for a Digital Marketing Executive with 2–5 years of hands-on experience in Performance Marketing, with strong expertise in Google Ads and Meta Ads.

The ideal candidate should be analytical, result-oriented, and experienced in driving qualified leads, conversions, and ROI through paid digital campaigns.

Key Responsibilities

• •Plan, manage, and optimize Google Ads and Meta Ads campaigns.
• •Handle Search, Display, YouTube, Performance Max, remarketing, and lead-generation campaigns.
• •Monitor and optimize CPC, CPL, CPA, CAC, ROAS, CTR, and CVR.
• •Manage campaign budgets, targeting, creatives, audience segmentation, and A/B testing.
• •Set up and monitor GA4, GTM, Meta Pixel/CAPI, UTM tracking, and conversion tracking.
• •Analyze campaign and funnel performance and prepare reports using Excel/Google Sheets/Looker Studio.
• •Work with Sales teams to improve lead quality, conversion rates, and ROI.
• •Support SEO, CRO, AI tools, and marketing automation activities as required.

Must-Have Skills

• •Strong hands-on experience with Google Ads & Meta Ads.
• •Performance Marketing & Lead Generation.
• •Conversion Tracking, GA4 & GTM.
• •Understanding of CPL, CPA, CAC, ROAS, CTR & CVR.
• •Strong analytical and communication skills.

Good to Have

• •Experience in SaaS, Technology, B2B/B2C, or Lead Generation.
• •Knowledge of SEO, CRO, CRM, and AI marketing tools.
• •Experience with Looker Studio, Power BI, n8n, Zapier, or Make.

Qualifications

• •Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or related field.
• •2–5 years of relevant hands-on experience.
• •Proven experience in generating leads and improving campaign performance.

Why Techdome?

Join Techdome, a technology-driven company delivering solutions across AI, cloud, data analytics, cybersecurity, and digital transformation, and contribute directly to digital growth, lead generation, and revenue.