Performance Marketing Executive

About Masai

Masai School is a fast-growing EdTech platform focused on helping learners build successful careers through industry-relevant programs. We are building one of India’s leading outcome-driven education brands through innovation, growth, and real impact.

We’re looking for a Performance Marketing Executive to support our digital marketing efforts and help drive learner acquisition through paid campaigns across various digital channels.

What You’ll Do

Assist in managing and optimizing paid campaigns across Google, Meta, and other digital platforms

Monitor campaign performance and track key metrics such as CTR, CPC, CPL, and conversions

Support campaign setup, targeting, budget allocation, and optimization

Help conduct A/B tests for ads, creatives, audiences, and landing pages

Coordinate with content and design teams to develop performance-focused creatives

Prepare regular campaign performance reports and dashboards

Identify trends and insights to improve campaign performance

Support lead generation and acquisition initiatives

Stay updated with digital advertising trends, platform updates, and best practices

What We’re Looking For

0–2 years of experience in performance marketing, digital marketing, or a related field

Basic understanding of Google Ads and Meta Ads

Familiarity with digital marketing metrics such as CTR, CPC, CPL, CPA, and conversion rate

Basic understanding of digital funnels and lead generation

Good analytical and problem-solving skills

Comfortable working with numbers, data, and performance reports

Willingness to learn and experiment with new marketing strategies

Strong communication and coordination skills

Knowledge of GA4, Google Analytics, or other analytics tools is a plus

Internship or hands-on project experience in paid marketing is an added advantage

Why Join Masai?

Work in a high-growth EdTech environment

Get hands-on experience with real marketing campaigns and budgets

Opportunity to learn across Google, Meta, analytics, and growth marketing

High ownership and exposure to business impact

Fast-paced and performance-driven culture

Strong opportunity to build a career in Performance Marketing