Director, Brand Partnerships - Xsolla Advertising & Rewards

• ABOUT YOU
• We're looking for an entrepreneurial commercial leader to build Xsolla's brand partnerships business from the ground up.

This is not a traditional sales role. We're seeking someone who thrives in ambiguity, enjoys creating new revenue streams, and has experience bringing innovative advertising, commerce, loyalty, identity, and consumer engagement products to market.

You will work at the intersection of gaming, commerce, advertising, identity, and consumer engagement to help leading brands connect with millions of gamers through Xsolla's ecosystem.

The ideal candidate has experience selling into brands, agencies, loyalty teams, media buyers, retail marketers, and commerce organizations. They understand how to translate product capabilities into compelling business outcomes and are comfortable helping define both go-to-market strategy and product direction.

This role will be responsible for establishing Xsolla's brand-side commercial motion, identifying early lighthouse customers, developing strategic partnerships, and helping shape the next generation of Xsolla advertising and consumer products.

If you're excited about building a new business rather than inheriting one, we'd love to hear from you.

• ABOUT US
• Xsolla is a global commerce company with robust tools and services designed to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help fund, distribute, market, and monetize their games.

Today, Xsolla powers commerce, payments, rewards, advertising, loyalty, identity, and engagement experiences for game developers worldwide. As we expand our consumer platform capabilities, we see a significant opportunity to help brands engage gaming audiences through meaningful value exchange, loyalty, rewards, identity, and commerce experiences.

Responsibilities:

Build Xsolla's Brand Commercial Business

Develop and execute Xsolla's brand-side commercial strategy.

Establish and scale a repeatable sales motion for brand partnerships.

Identify, prioritize, and close early lighthouse partnerships.

Build relationships with brands, agencies, loyalty platforms, retailers, and financial services companies.

Create scalable partnership frameworks that can grow into a global business.

Own Brand, Agency, Loyalty, and Consumer Partnerships

Serve as Xsolla's commercial leader for non-gaming and non-performance marketing demand partnerships.

Build relationships across brand marketing, media, CRM, loyalty, growth, and innovation teams.

Develop partnerships that drive value across Xsolla's advertising, rewards, identity, and commerce ecosystem.

Establish Xsolla as a strategic platform for brands seeking meaningful engagement with gaming audiences.

Influence Product Direction

Act as the voice of the market for products including:

Xsolla Ads

Xsolla Rewards

Xsolla ID

Xsolla Backpack

Xsolla Choice

Future audience, loyalty, and advertising products

Gather customer feedback and influence product roadmaps.

Help define packaging, positioning, pricing, and commercial models.

Partner with Product and Marketing teams to bring new solutions from concept to market.

Develop New Revenue Streams

Identify opportunities for:

Sponsored rewards

Brand-funded offers

Loyalty integrations

Audience targeting solutions

Identity-powered marketing products

Commerce and retail partnerships

Build business cases and commercial frameworks for new products and services.

Establish Measurement & Attribution Standards

Partner with Product, Data, and Marketing teams to define measurement frameworks for brand partners.

Develop brand lift, incrementality, attribution, engagement, and conversion methodologies that demonstrate partner value.

Help shape how Xsolla measures and communicates success for emerging brand-focused products.

Collaborate Across Xsolla

Partner closely with:

Global Business Development

Product Management

Marketing

Ads

Rewards

Identity

Commerce

Executive Leadership

Support strategic customer conversations and executive-level business development initiatives.