Director - Enterprise Marketing Insights and Strategy

Find your calling at Mercy!

• The Director-Enterprise Marketing Insights and Strategy is responsible for leading Mercy's enterprise Consumer Intelligence function by transforming consumer, patient, market and competitive information into actionable strategic insight.
• This leader develops and oversees Mercy's enterprise Voice of Consumer strategy, market research, experience intelligence and consumer analytics capabilities. Through proactive listening, advanced research methodologies and cross-functional partnerships, the Executive Director ensures the voice of patients, consumers and communities influences strategic planning, marketing, digital experience, service development and organizational growth.
• This role serves as a trusted advisor to executive leadership and champions consumer-centered decision making across Mercy.

Position Details:

Responsibilities

• •Build and lead an enterprise-wide Consumer Intelligence and Voice of Consumer strategy.
• •Integrate insights from patient feedback, digital behavior, online reviews, social listening, contact centers, community sentiment and consumer advisory panels.
• •Lead consumer research, brand tracking, segmentation, competitive intelligence and market opportunity assessments.
• •Identify emerging consumer trends, unmet needs and growth opportunities.
• •Partner across Marketing, Digital and Operations to improve consumer journeys, service design and patient experience.
• •Translate research and data into compelling recommendations for senior and executive leadership.
• •Establish regular consumer intelligence reporting and future-focused trend forecasting.
• •Lead the Consumer Intelligence team, research partners, departmental strategy, KPIs and budget.

Qualifications

• •Bachelor’s degree in Business, Marketing, Finance, Accounting or Statistics required; MBA preferred.
• •10 years of experience in consumer insights, market research, customer experience or strategy.
• •Proven experience leading an enterprise research or insights function and influencing executive leaders.
• •Healthcare experience preferred.
• •Experience with AI-enabled insights and modern consumer intelligence platforms preferred.
• •Must reside in a Mercy community

Why Mercy?

From day one, Mercy offers outstanding benefits - including medical, dental, and vision coverage, paid time off, tuition support, and matched retirement plans for team members working 32+ hours per pay period.

Join a caring, collaborative team where your voice matters. At Mercy, you'll help shape the future of healthcare through innovation, technology, and compassion. As we grow, you'll grow with us.