Director, Growth Analytics

Role Description

We are seeking a strategic, analytically driven, and people-focused Director, Business Analytics to join our team. Reporting to the VP, Business Analytics, this leadership role will drive advanced marketing analytics, measurement strategy, and data-informed decision making across integrated paid media campaigns.

The ideal candidate combines expertise in media analytics and measurement with strong leadership, communication, and operational management skills. This individual will serve as a trusted partner to clients and internal stakeholders, translating complex data into actionable business insights while leading a high-performing analytics team in a fast-paced environment.

This role requires a balance of strategic thinking, hands-on problem solving, client partnership, team leadership, and operational excellence.

Key Responsibilities

Client Strategy & Analytics Leadership

Lead development of marketing measurement strategies, analytic roadmaps, learning agendas, and cross-channel performance frameworks aligned to client business objectives

Partner with clients and internal teams to deliver actionable insights, optimization opportunities, and strategic recommendations across campaigns, audiences, and media channels

Translate complex analytical findings into clear business implications and compelling storytelling for client and executive audiences

Design and oversee advanced measurement approaches including attribution, experimentation, forecasting, media effectiveness, and budget optimization

Lead development and presentation of holistic analyses that identify not only what happened, but why it happened and what actions should be taken next

Measurement & Business Intelligence

Oversee development and delivery of business performance reporting, dashboards, and measurement solutions across weekly, monthly, quarterly, and seasonal deliverables

Apply agency methodologies, analytical frameworks, and third-party vendor solutions to assess advertising effectiveness and business impact

Partner cross-functionally with Planning, Strategy, Activation, Audience, Investment, and Data teams to align analytics initiatives with broader client goals

Evaluate and manage relationships with measurement vendors and analytics partners

Identify opportunities to improve analytical rigor, reporting automation, operational efficiency, and scalability across the analytics function

Team Leadership & Operations

Lead, mentor, and develop a team of direct and indirect reports while fostering a collaborative, high-performing, and people-first culture

Establish strong operational processes, prioritization frameworks, and workload management practices to ensure high-quality deliverables and sustainable team utilization

Manage multiple concurrent projects and workstreams while maintaining strong attention to detail, timelines, and quality standards

Collaborate across disciplines to drive integrated agency solutions and support business growth initiatives

Innovation & Thought Leadership

Serve as a subject matter expert across media measurement, analytics, and marketing effectiveness capabilities

Stay informed on emerging trends, technologies, and methodologies within the marketing analytics and ad tech ecosystem

Contribute to development of new analytical offerings, frameworks, and client solutions

Support new business opportunities through analytics thought leadership and strategic consultation

What Makes Someone Successful in This Role

Entrepreneurial mindset with a proactive, solution-oriented approach

Strong client partnership and stakeholder management skills

Collaborative leadership style with a passion for mentoring and team development

Ability to balance strategic thinking with hands-on execution

Comfort navigating ambiguity and solving complex business challenges

Commitment to high-quality work, continuous improvement, and sustainable team culture

Qualifications

Required Experience & Skills

8+ years of experience in marketing analytics, media analytics, business intelligence, or measurement strategy within an agency, consulting, or related marketing environment

Bachelor’s degree or higher in a quantitative discipline such as Statistics, Economics, Mathematics, Data Analytics, Marketing Analytics, or related field; advanced degree preferred

Strong understanding of the digital media ecosystem, advertising measurement methodologies, and ad tech landscape

Proven experience influencing marketing strategy through data-driven analytics and measurement solutions

Proven expertise in building end-to-end measurement frameworks, including KPI definition, taxonomy design, and performance diagnostics across the full funnel

Strong experience developing structured reporting solutions (PowerPoint, Excel, and/or Tableau), translating complex data into clear, actionable insights for clients

Demonstrated ability to synthesize performance into compelling narratives, connecting media activity to business outcomes in client-facing presentations

Strong command of cross-channel performance analysis, including identifying drivers of efficiency, optimization opportunities, and strategic implications

Strong communication and storytelling skills with the ability to simplify complex analytical concepts for technical and non-technical audiences

Demonstrated success managing client relationships and delivering actionable recommendations that drive business outcomes

Strong leadership, project management, prioritization, and organizational skills within fast-paced, high-volume environments

Experience managing and developing teams, including coaching, mentorship, and performance management

Advanced critical thinking and problem-solving skills with strong attention to detail

Technical & Analytical Expertise

Deep experience analyzing media performance across ad serving, DSPs, site analytics, and paid social platforms with an understanding of platform nuances and data limitations, including but not limited to:

Google Campaign Manager / CM360

Google Analytics / Adobe Analytics

DV360 / TradeDesk / Amazon DSP

Meta / TikTok / Snapchat / Pinterest / Reddit

Experience working within data clean room environments (e.g., Ads Data Hub, Amazon Marketing Cloud, Snowflake), ensuring teams leverage appropriate methodologies to derive privacy-compliant insights

Strong understanding of measurement areas and their methodologies, including:

Attribution measurement (e.g. MMM, MTA)

Brand lift/ad effectiveness measurement

Foot traffic measurement

Incrementality measurement

Attention and/or cross-media measurement

Forecasting, experimentation, and media optimization

Statistical methodologies including significance testing, regression analysis, correlation analysis, leading indicator analysis, and sample sizing

Ability to set strategic direction for advanced analytics (e.g., MMM, incrementality, causal inference), guiding specialized Data Science teams without requiring hands-on coding

Experience partnering with Data Management & Visualization teams to define data requirements, inputs, and outputs needed to support reporting, performance analysis, and advanced measurement

Ability to provide direction on dashboard design and analytical outputs, ensuring Visualization teams deliver intuitive, insight-driven reporting aligned to business needs

Experience with first-party CRM data, third-party audience data, and vendors to support the above measurement areas

Exposure to advanced analytical techniques such as predictive modeling (decision trees, k-means clustering, natural language processing, etc.)

Familiarity with SQL-based data environments and data structures, enabling effective collaboration on data extraction, transformation, and analysis workflows

Working knowledge of Python and/or R is not required but a pl