Director, Growth

As TuneCore continues to evolve our product and accelerate artist global growth, we’re investing in a modern Growth organisation that helps more independent artists discover our platform, start their music careers with us, and build sustainable careers on their own terms.

As the Director, Growth, you will be a key leader within TuneCore, setting the strategic vision for our growth engine across the full customer lifecycle - from acquisition and conversion to engagement, retention, and loyalty. You’ll define and lead a holistic growth strategy that attracts emerging and high-potential artists, strengthens relationships with artists, labels, and managers, increases customer lifetime value (LTV), and scales sustainable growth across markets.

You’ll own the growth roadmap across paid media, SEO, web conversion, CRM and lifecycle initiatives, retention, and emerging channels. Working closely with agency partners and cross-functional leaders across marketing, product, creative and analytics as well as regional business leaders, you’ll identify the biggest opportunities, prioritise investment, establish clear goals and measurement, and turn strategy into measurable business outcomes.

This role sits at the center of TuneCore’s growth ecosystem, connecting acquisition, product, data, and customer experiences to shape how artists discover, evaluate, choose, engage with, and ultimately grow with TuneCore. You’ll develop programs that create meaningful, lasting relationships while improving conversion, engagement, retention, and LTV.

As a senior leader, you’ll lead a high-performing Growth organisation, developing talent, fostering a culture of accountability and experimentation, and ensuring the right capabilities are in place to deliver against our ambitions. You’ll also strategically manage agency partners, ensuring they operate as an extension of the team and deliver against clear objectives and business outcomes.

This is an opportunity for a strategic, commercially-minded growth leader who combines analytical rigor with creative thinking and can translate customer insight and data into strategy, investment decisions, and scalable execution.

Above all, you’ll help ensure TuneCore’s growth strategy advances our purpose: empowering independent artists to build sustainable careers on their own terms by helping more creators discover, choose, engage with, and grow with TuneCore.

 

The tasks and responsibilities of this position include, but are not limited to

Growth Strategy & Leadership

Set and lead TuneCore’s holistic growth strategy across acquisition, engagement, retention, cross-sell, and customer lifetime value

Own the growth roadmap, identifying the highest-impact opportunities across marketing, product, and customer experience

Translate strategic priorities into clear investment decisions, goals, and measurable business outcomes

Customer & Portfolio Growth

Develop strategies to attract, engage, and retain artists with high-potential

Increase customer lifetime value, loyalty, and long-term platform engagement

Partner with Product and Marketing to create differentiated experiences and programs that deepen relationships with artists, labels, and managers

Acquisition Strategy

Set the strategic direction for acquisition across paid media, SEM, SEO, paid social, content, web conversion, and emerging channels

Ensure acquisition efforts prioritise customer quality and long-term value, not simply no-stream volume

Continuously optimise the journey from discovery through conversion and engagement

Retention, Engagement & Cross-Sell

Lead strategies that increase retention, engagement, and share of wallet across TuneCore’s product ecosystem

Identify opportunities to introduce customers to complementary services, including Publishing, and the TuneCore Accelerator Program

Develop programs that deepen customer relationships and maximise both customer and business value

Segmentation & Personalisation

Establish a sophisticated segmentation strategy based on earnings, genre, geography, career stage, and customer behaviour

Use customer insights to develop differentiated acquisition, engagement, and retention strategies

Ensure experiences and communications reflect the diverse needs and potential of TuneCore’s artist base

Analytics, Forecasting & Commercial Performance

Establish the frameworks, KPIs, and measurement systems needed to understand growth performance

Use data, customer insights, forecasting, and competitive intelligence to identify opportunities and inform investment decisions

Continuously improve growth efficiency, retention, LTV, and ROI through testing and optimisation

Team & Agency Leadership

Lead, and develop a high-performing Growth organisation

Create a culture of accountability, experimentation, collaboration, and continuous learning

Set clear objectives and empower teams to deliver against them

Strategically manage agency partners, ensuring they operate as an extension of the internal organisation and deliver against agreed business outcomes

Cross-Functional Leadership

Partner closely with Product, Marketing, Analytics, Creative, Technology, and regional business teams to embed growth across the customer experience

Influence senior stakeholders and align teams around shared growth priorities

Build the capabilities, processes, and ways of working required to scale growth globally

Innovation & Growth Opportunities

Stay ahead of changes in the music industry, technology, customer behavior, and growth marketing

Identify and test new channels, capabilities, and approaches that can unlock incremental growth

Scale successful innovations that create sustainable competitive advantage and improve operational efficiency

10+ years of experience in Growth, Growth Marketing, Performance Marketing, or a related discipline within a high-growth technology, SaaS, marketplace, subscription, or digital consumer business

Proven track record of developing and delivering growth strategies that drive acquisition, engagement, retention, customer lifetime value, and sustainable revenue growth in fast-paced, customer-centric environments

Deep understanding of the growth funnel and customer lifecycle, with experience across paid media, SEM, SEO, paid social, CRM/lifecycle marketing, conversion optimisation, and retention. Able to set strategic direction across channels while empowering teams and partners to execute

Strong commercial and analytical acumen, with experience using customer insights, segmentation, forecasting, experimentation, competitive analysis, and performance data to identify opportunities, prioritise investment, and drive business outcomes

Experience leading high-performing teams, including developing talent, setting clear objectives, fostering accountability and experimentation, and creating an environment that delivers against ambitious growth goals

Proven experience leading external agencies and strategic partners, setting clear expectations, managing performance, and ensuring partners operate as an extension of the internal team

Exceptional cross-functional leadership and communication skills, with the ability to influence senior stakeholders and align Product, Marketing, Analytics, Creative, Technology, and regional teams around a shared growth strategy

Strategic and customer-centric mindset, with a passion for understanding customer needs, building lasting relationships, strengthening brand loyalty, and creating experiences that increase long-term customer value

Comfort operating at both strategic and operational levels, with the ability to move from setting the long-term growth vision and investment priorities to identifying opportunities, solving complex problems, and driving execution through teams and partners

We encourage you to apply even if you do not meet every preferred qualification listed.