Director of Business Development

Purple, Rock, Scissors (PRPL) is a 20-year-old solutions agency operating at the intersection of strategy, design, and emerging technology. We help ambitious brands solve complex business challenges through high-performing strategy, branding, websites, digital products, and experiential work. We are built for outcomes, trusted for craft, and known for long-term partnership with clients who value clarity, excellence at speed, and execution at the highest level.

We are seeking an Orlando-based Director of Business Development to lead new business efforts for PRPL. This is a client-facing, outcomes-driven role for someone who can build and manage a pipeline, lead pursuits, and close opportunities while representing PRPL with confidence, clarity, and professionalism.

Leveling note

We are posting this as Director of Business Development, but we are open to leveling this as a Business Development Manager for an exceptional candidate with the right agency experience and closing ability.

Responsibilities

Lead Generation and First Response

Respond quickly and professionally to inbound leads (web, referrals, partners, outbound)

Run initial outreach and first touch calls with confidence and structure

Represent PRPL as a trusted partner with a high bar for communication and follow-up

Qualification and Discovery

Qualify opportunities with clear rigor, including fit, urgency, budget, decision process, and timeline

Lead discovery calls that uncover business goals, constraints, risks, and success criteria

Identify what PRPL needs to win, and what we should decline

Pursuit Strategy and Closing

Own the pursuit plan, including stakeholders, meeting path, messaging, differentiators, and momentum

Craft the “why PRPL” story using relevant case studies and proof

Drive opportunities to close with consistent cadence, clear next steps, and confident asks

Build strong relationships and maintain executive-level presence with prospects

Proposal and SOW Development

Coordinate and drive proposal development with PRPL leadership and discipline leads

Help shape scope, phasing, assumptions, and investment in a way that protects delivery success

Produce proposal-ready content with high quality and minimal friction on the internal team

Package deals using PRPL tools and workflows

Pipeline Ownership and Forecasting

Own CRM hygiene and accountability in Pipedrive

Maintain accurate pipeline stages, next steps, and close probabilities

Provide weekly visibility to PRPL leadership, including top deals, risks, help needed, and next actions

Relationship Building and Long-Term Growth

Build and nurture a network of partners and referral sources

Re-engage past leads and warm connections with professionalism and purpose

Help PRPL grow into the right verticals and opportunity types over time

What Success Looks Like (Metrics and Outcomes)

This role is measured on qualified pipeline and closed revenue, not activity alone.

In the first 30 to 60 days

Establish strong internal rhythm with leadership and discipline leads

Demonstrate consistent pipeline management, including clean CRM and fast follow-up

Begin creating momentum with warm leads and reactivation outreach

In the first 90 days

Build a predictable, qualified pipeline of opportunities that match PRPL’s strengths

Lead multiple opportunities through the discovery and proposal stage

Deliver consistently high-quality proposal inputs and pursuit materials

Core success metrics (targets set with leadership)

Qualified pipeline generated per quarter

New business closed per quarter

Close rate percentage of qualified opportunities won

Proposal output number of proposals shipped per month, measured on quality and speed

Cycle time – average time from first call to proposal to close

CRM accuracy, including stage hygiene and documented next steps for active deals

We will align on realistic targets based on PRPL’s service mix, deal size, and seasonality.

Qualifications

Must Haves

Local to Orlando (required)

A minimum of 5 years of experience in business development or new business at a creative or digital agency (required)

Proven ability to lead pursuits and close services-based work, not just set meetings

Strong client-facing communication, confident, concise, professional

Proven experience selling strategic digital solutions, including one or more of the following:

Foundational brand identity and design systems that extend across platforms

Website strategy, design, and development for enterprise or high-growth organizations

Custom apps, software platforms, and interactive digital products

Scalable CMS platforms, digital ecosystems, and technical infrastructure

UX and UI design for web, mobile, and product interfaces

Technical builds, API integrations, and cross-platform engineering

Ongoing optimization, performance tuning, and support retainers

High attention to detail and follow-through

Comfortable working across leadership, delivery, design, and engineering

Strong Pluses

Experience selling complex work, including phased roadmaps, technical discovery, and multi-stakeholder buys

Familiarity with proposal tools like Proposify and CRMs like Pipedrive (or equivalent)

Experience working closely with delivery teams to shape scope and protect outcomes

Comfort selling to mid-market and enterprise clients

Traits We Value (How We Work)

You take initiative and do not wait for someone to hand you the next move

You are structured without being robotic

You build trust fast and show up prepared

You are competitive and mature, you want to win without overselling

You protect delivery by setting projects up to succeed

You represent PRPL well; you write and speak like a leader

Reporting and Collaboration

Reports to: President and COO, Rich Wahl

Works closely with PRPL leadership and discipline leads across Strategy, Design, Engineering, and Delivery

Compensation

Compensation will be structured as:

Base salary, plus commission

Additional performance upside based on outcomes and growth

Details aligned based on experience level and final leveling.

How to Apply

Submit your resume and a short note outlining

Your agency experience, including what you sold and who you sold it to

The types of deals you have closed, including range and typical cycle time

What makes you effective in a competitive pursuit environment