Director of Marketing

Pyramid Global Hospitality is a leading hospitality management company with a portfolio of more than 200 hotels and resorts and over 18,000 associates across the United States, Caribbean, and Europe. Our platform includes Benchmark Resorts & Hotels , a collection of distinctive independent properties; Axiom Hospitality , our European hotel management company; and PYRAMIDWORKS , which provides integrated workplace and facilities services. With corporate offices in Boston, The Woodlands, Texas, and London, Pyramid combines global scale with a hands-on approach focused on exceptional service, operational excellence, and long-term partnerships.

At Pyramid, our people are at the heart of everything we do. We are committed to creating an environment where associates are respected, supported, and empowered to grow their careers. Team members have the opportunity to collaborate directly with experienced leaders, take on meaningful stretch assignments, and gain exposure to a diverse portfolio of properties, brands, and markets. Whether you are beginning your hospitality career or bringing years of experience, you'll find opportunities to learn, develop, and make an impact.

Our commitment to associates, guests, owners, and the communities we serve has helped make Pyramid and our properties among the most recognized in hospitality. From being named among the best places to work by respected publications such as USA Today, The Boston Globe, and The Houston Chronicle to earning top travel accolades from Travel + Leisure, Condé Nast Traveler, Forbes Travel Guide, and U.S. News & World Report, these recognitions reflect the culture, service excellence, and commitment to people that define the Pyramid experience.

About our property:

Welcome to South Seas, a premier resort destination in the Pyramid Global Hospitality portfolio, located on the beautiful shores of Captiva Island, Florida. Featuring 279 guest rooms and over 7,000 sq ft of meeting and event space, South Seas spans 330 acres of coastal beauty, offering a truly unique setting for hospitality professionals.

At South Seas, team members have the opportunity to be part of a resort experience unlike any other, surrounded by pristine beaches, a thriving wildlife preserve, and a setting that showcases the best of Southwest Florida. From supporting memorable events to delivering exceptional guest experiences across the resort's diverse offerings, every role plays an important part in bringing the South Seas experience to life.

Joining our team means becoming part of a people-first culture that values teamwork, growth, and a passion for hospitality. Whether you're building your career in guest services, food and beverage, recreation, housekeeping, sales, or another department, you'll find opportunities to learn, grow, and make a meaningful impact. If you're looking for a rewarding career in a unique island setting, we invite you to explore the opportunities available at South Seas and apply today.

What you will have an opportunity to do:

Our Property:

Captiva Island has been the destination of choice for generations of families. South Seas, for many, is where the destination has come to life. The 330-acre retreat and wildlife nature preserve on the Florida Gulf Coast offers elevated coastal experiences and world-class amenities designed to appeal to a multitude of guests. Join this passionate and hardworking team and enjoy working in paradise.

Our Core Values:

We are in the business of creating an authentic sense of place for families to return to time and time again while committing ourselves to creating memorable and fun experiences through passionate, attentive service. This mantra is reflected in everything we do and every interaction we have whether it be in hospitality operations management, asset management, development, or sales & marketing. Our values define who we are.

• •Be Authentic
• •Practice Humility
• •Cultivate Teamwork
• •Value Time
• •Be Trustworthy

We offer a very competitive salary and generous benefits including:

• •Medical, Dental, Vision Plans
• •Paid Life Insurance
• •Short- and Long-Term Disability
• •Paid Time Off & Holidays
• •401(k) with Company Match
• •Commuter and Company-paid Toll Programs

POSITION OVERVIEW:

The Director of Marketing is a departmental leader who must be fluent in problem solving, process creation and internal sales. This position requires a strategic thinker who can develop & drive South Seas brand awareness as a premier Captiva Island resort destination. This person must demonstrate strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps and shortfalls in budgets and continually evolving marketing practices in order to remain relevant, driving desired results. While the person in this role reports to the Director of Sales and Marketing, they are responsible for nurturing close relationships with other departments to ensure marketing strategies support the needs and goals of all revenue producing areas.

In this role, the Director of Marketing is wholly responsible for the development and execution of the property-level marketing plan consisting of strategies and campaigns promoting on-brand messaging to customers through traditional, digital and social media channels. Key to their success is the ability to manage and develop strong partnerships with 3rd party agencies that support the marketing functions. The person in this role is responsible for building targeted campaigns and activating channels to drive consumer awareness and preference, increasing market share, and building broader resort and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons and destination visitors.

ESSENTIAL FUNCTIONS:

Administrative & General

• •Conceptual & Strategic thinking.
• •Creates and executes annual marketing plan in consultation with resort, restaurants, retail, marina, golf, and recreation leaders as well as Pyramid marketing leaders.
• •Partners with operations, F&B and Sales teams to execute promotions and campaigns.
• •Works with property revenue management to verify correct offer loading, ensuring that offers are directed at relevant consumer groups.
• •Aggregates and analyzes reports from agencies and combines with internal metrics and insights to formally report on results and adjust forward marketing plan.
• •Complete required month end reports.
• •Partners with operations for optimal email collection.
• •Manages the resort’s entire website content.
• •Manage campaigns and data collection for all resort venues, including food & beverage, specialty outlets, retail, marina, golf, and recreation.
• •Partners with hotel department heads on coordination of marketing strategies and public relations activations.
• •Work with hotel leadership team to create and deliver seasonal campaigns.
• •Travel as required to attend promotional events for the resort.

Media Relations

• •Manages media relations agency, ensuring the agency is fully equipped with programming needed for effective pitching and media management.
• •Reviews monthly report and holds agency accountable for reporting and results related to established KPI’s.
• •Works with agency to create compelling itineraries for writers and influencers.
• •Ensures prompt responses to reactive media inquiries.

Social Media

• •Manage social media marketing budget.
• •Manage social media agency, reviewing social media calendars before publishing and offering content where appropriate and needed.
• •In absence of agency, manages social media channels directly.
• •Prepares monthly report or repurposes agency report after digesting data, to include engagement rate, top posts, audience growth and go-forward campaigns and strategies.

Digital Marketing

Manages digital agency to ensure that paid marketing strategies are informed with the most up to date market information and that they produce