Director Of Technical Product Marketing

Director of Technical Product Marketing

Job Description

In this role, you will be responsible for leading, planning, developing, driving, and executing RapidFort’s global product marketing strategy. As a leader in the marketing team, you will work very closely with Sales, Product Management, Technical Marketing, Engineering, as well as global partners and customers to ensure timely planning and flawless delivery of product marketing initiatives. These initiatives will support sales enablement, campaigns, global awareness, demand generation, competitive differentiation, and partner growth objectives.

If you are passionate about product marketing—and want to be part of a fast-growing, cutting-edge, high-energy team—we want to talk to you.

This position reports directly to the CMO.

Must have experience marketing cloud-native, Kubernetes, container security, DevSecOps, software supply chain security, or enterprise infrastructure security products.

Strong understanding of Kubernetes, Docker/container ecosystems, CI/CD pipelines, software supply chain security, and modern cloud-native architectures is required.

Candidates should be comfortable engaging with technical buyers including platform engineers, DevOps teams, security engineers, infrastructure architects, and developer-focused audiences.

Ability to translate highly technical concepts into clear business and technical value propositions is essential.

Responsibilities

Define and drive global product marketing strategy, including value proposition, messaging, customer benefits, and competitive differentiation

Lead global product launches, announcements, and integrated marketing campaigns

Present at customer executive briefings and industry events

Develop sales enablement materials, including playbooks, presentations, and tools

Produce corporate press materials and analyst briefing content, including press releases and industry articles

Plan, write, edit, and publish content such as eBooks, website copy, blog posts, and social media content

Engage with press, media, and industry analysts as a company spokesperson

Develop partner enablement materials including how-to guides, branding guidelines, newsletters, and portal content

Create webinar strategies and supporting materials including slides, vertical briefs (e.g., retail, healthcare, manufacturing), and partner solution briefs

Collaborate closely with Product Management on sales and partner enablement content

Lead development of sales presentations, partner materials, and executive-facing decks

Produce solution briefs, white papers, customer references, case studies, and funnel-specific content

Develop storyboards and scripts for sales, customer, partner, and corporate videos

Create differentiated messaging and visual content for events, including banners, signage, brochures, and booth materials

Enable channel partners with campaigns, collateral, and digital demand generation content (email, web, landing pages)

Support analyst relations, including submissions, surveys, reports, and white papers

Create or oversee development of graphics, icons, and infographics (a strong plus)

Manage budgets and ensure fiscal responsibility across marketing initiatives

Requirements

8–10 years of product marketing experience in high-tech industries

Must have experience in a similar industry (cybersecurity, cloud infrastructure, DevSecOps, software supply chain security, or enterprise infrastructure software preferred)

Engineering or technical background strongly preferred (computer science, engineering, or equivalent technical experience)

Strong understanding of enterprise B2B technology markets and developer-centric products is highly desirable

Excellent written and verbal communication skills

Proficiency with tools such as Google Suite, ChatGPT, Gemini, Claude; familiarity with design and publishing tools preferred

Bachelor’s degree in marketing, business, engineering, or related field

Strong project management and leadership skills in fast-paced, cross-functional environments

“Roll up your sleeves and do what it takes” attitude

Strong team player with ability to introduce and execute creative, differentiated ideas

Must be a U.S. citizen due to Department of Defense (DoD) contract requirements

Compensation & Benefits

Base salary: $160,000 – $200,000 annually , depending on experience and qualifications

Annual performance bonus eligibility (based on company and individual performance)

Equity/stock options participation (subject to company plan and role eligibility)

Comprehensive benefits package including medical, dental, and vision coverage

401(k) retirement plan

Paid time off and company holidays