Director, US Payer & Value Marketing

We’re here for one reason and one reason only – to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. We’ve made incredible scientific breakthroughs and our pioneering personalized CAR T-cell therapies have changed the paradigm. But we're not finished yet.

Join Kite, as we make even bigger advances in cancer therapies, and help shape where our business and medical science goes next.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Kite and help create more tomorrows.

Job Description

The Director, Payer & Value Marketing reports to the Sr Director, Head of US Payer, Value, and Access Strategy and is responsible for leading Kite’s portfolio-level payer and value marketing strategy across the US cell therapy portfolio. This role will lead the development, refinement, and execution of payer and value communication strategies, resources, and tools that support appropriate access to Kite’s in-line and launch products. The Director will lead a team responsible for developing payer-facing value stories, evidence-based resources, unbranded and branded payer tools as appropriate, budget impact and economic resources, payer education materials, and product-specific tactics as needed. This role will work closely with HEOR, Medical Affairs, Brand, Pricing & Contracting, Field Market Access, Strategic Account Management, Legal, Regulatory, Compliance, Government Affairs, Advocacy, and other stakeholders to ensure payer and value strategies are evidence-based, customer-relevant, compliant, and aligned with broader portfolio objectives.

This role operates at the portfolio level and is accountable for ensuring Kite has a consistent and compelling value strategy across payer and access stakeholders, while also enabling product-specific execution through direct reports and cross-functional partners. Kite is relocating its primary office from Santa Monica, CA to two locations in Southern California (Thousand Oaks, CA and El Segundo, CA) at the end of 2026. This is a hybrid position with three days per week in office. Throughout the remainder of 2026, the position can be based in Santa Monica, CA, Foster City, CA, or Parsippany, NJ. Beginning in Jan 2027, Thousand Oaks, CA and El Segundo, CA will replace Santa Monica, CA.

Key Responsibilities

Payer and Value Strategy

Lead development and ongoing refinement of Kite’s US payer and value marketing strategy across CAR T and future cell therapies

Define portfolio-level value communication priorities and ensure alignment with US Market Access, Brand, HEOR, Medical, and Commercial objectives

Serve as a strategic advisor to US Market Access leadership on payer trends, evidence needs, access barriers, competitive dynamics, and value communication opportunities

Ensure payer and value strategies support improved coverage, reimbursement, network access, and stakeholder understanding of CAR T and future cell therapies

Partner with Pricing & Contracting, Field Market Access, and Strategic Account Management to ensure value strategy supports customer engagement and access objectives

Payer-facing Tools, Resources, and Content

Oversee development, execution, training, and optimization of payer-facing tools and resources, including value stories, value propositions, budget impact models, cost calculators, economic models, payer presentations, and related resources

Ensure payer resources are evidence-based, customer-relevant, compliant, and aligned with portfolio and product-specific objectives

Lead PRC and review strategy for payer-facing materials in partnership with Legal, Regulatory, Compliance, Medical, and HEOR partners

Oversee team members responsible for product-specific payer and value tactics as needed for in-line brands, launches, and lifecycle opportunities

Partner with training teams to support field readiness and consistent pull-through of approved payer and value resources

Evidence Translation and HEOR Partnership

Partner with HEOR and Medical Affairs to translate clinical, economic, humanistic, and real-world evidence into appropriate payer and access stakeholder resources

Identify payer evidence gaps and collaborate with HEOR, Medical, Global Market Access, and New Product & Launch Planning to inform evidence planning

Support development of value platforms and payer communication strategies that reflect evolving clinical data, economic evidence, competitive dynamics, and stakeholder needs

Ensure payer insights inform evidence generation priorities for in-line products, launch assets, and future pipeline opportunities

Provide input into payer-relevant endpoints, evidence needs, and value narrative considerations

Payer, Employer, and Access Stakeholder Engagement

Develop strategies and resources to support payer engagement across national and regional payers, Medicare Advantage, Medicaid, commercial plans, and other relevant access stakeholders

Partner with the Ecosystem Strategy & Market Development role on employer-related strategy, ensuring payer and employer narratives are coordinated and mutually reinforcing

Collaborate with account-facing teams to understand payer needs, support customer engagements, and identify opportunities to improve access

Monitor payer coverage and reimbursement dynamics, access restrictions, network trends, and policy developments that may impact patient access

Support payer readiness for new launches, new indications, guideline updates, and lifecycle milestones

Performance, Insights, and Optimization

Partner with CIAO, analytics, and field teams to gather and synthesize payer insights, coverage trends, customer feedback, competitive dynamics, and resource performance

Track and report on payer marketing priorities, resource utilization, coverage trends, reimbursement challenges, and access opportunities

Establish KPIs and measurement plans for payer and value marketing tactics

Provide regular updates to US Market Access Leadership on payer and value strategy, performance, and emerging opportunities or risks

Continuously optimize payer-facing resources and strategies based on customer insights, evidence updates, and market evolution

People Leadership and Team Management

Lead and develop direct reports responsible for payer and value marketing strategy and product-specific tactics

Manage agency and vendor partners to support development and execution of high-quality payer resources

Build a strong team culture grounded in strategic thinking, accountability, collaboration, and compliance

Ensure clear prioritization across portfolio-level and product-specific payer marketing needs

Manage assigned budgets and ensure resources are deployed efficiently and appropriately

Basic Qualifications

Advanced scientific degree, such as MD, PharmD, or PhD, and 8+ years of experience OR

Master’s Degree and 10+ years of experience OR

Bachelor’s Degree and 12+ years of experience

Preferred Qualifications

10+ years of relevant pharmaceutical or biotechnology experience in payer marketing, value marketing, market access, HEOR, payer strategy, pricing, contracting, reimbursement, or related commercial roles

Demonstrated experience developing payer-facing value stories, value propositions, economic resources, budget impact models, payer tools, and access stakeholder resources

Strong understanding of the US payer landscape, including commercial plans, Medicare Advantage, Medicaid, employer-sponsored coverage, specialty pharmacy, medical benefit management, and buy-and-bill dynamics

Deep understanding of CAR T, hematology/onco