DM- Durgapur

1) Job Purpose:

To drive his team by being a role model in assisting customers in identifying and purchasing required goods belonging to their departments, and also to strive to develop a base of loyal customers. Manage floor operations in an efficient and professional manner to ensure quality service to the customers. Be the custodian of the highest standards of customer service, interact and assist the ADM’s, FA’s to ensure that the business objectives are being achieved consistently. Maintain display standards, ensure optimum levels of floor inventory and provide timely feedback to category team. Motivate & train his team to drive sales & customer delight.

2) Job Context & Major Challenges:

A Department Manager has to ensure, through his Team Members, customers could identify and purchase required goods as per their need, and also to encourage the customers to have a higher ticket size. The Department Manager has to manage the relationship with various other support functions like Visual Merchandising, Front end Category, Warehouse, Operations, Human Resource etc., to ensure that the overall business of his department is aligned with the business objectives of the store /company.

Key Challenges:

• •The major challenges of the jobholder are:
• •Responsibility of the FA’s, guiding them in a manner so that pre-set target sales are met.
• •Preventing attrition of FA’s due to foreign brands entry into the market reason being, high pay-packages
• •Consistency of the achievement of business targets throughout the year.
• •Footfall high in certain stores but sales not up to those standards due to recreation shopping
• •Proper knowledge regarding Inventories details of stock & products.
• •Limited stock present in the warehouse, and its immediate requirement in many stores
• •Non availability of fast moving items on the floor.
• •Keeping staffs motivated to drive business targets.

3) Key Result Areas:

Customer service quality

Establish rapport with potential and actual customers.

Ensure clean and safe environment for the customer.

Ensures capture of customer feedback by the usage of feedback forms.

Ensure that customers become repeat customers once they enter.

People Management

Schedule the shifts of the staff, and ensure the punctuality of the staff

Motivate the staff during the morning briefing about the sales targets

Regular training on fabrics, styles and fashion to the store staff

Planning, monitoring and Appraisal of the staff on the monthly basis

Take the initiative at the store level to improve the employee engagement

Visual Merchandising

Implementation of the plan along with the VM implementer

VM changes at the suitable times in the store

Ensures the display of all physical branding elements on the shop floor

Ensure the lighting, display is proper and is as per VM manuals

SOPs

Ensures that store opening standards are followed properly

Responsible for personnel planning, work hours, store / team holiday plan

Inventory management and planning for each product category

Ensure effective display and quicker refill without spoiling the garments

Ensure that the housekeeping staff follows the checklist properly

Control mechanical maintenance of lights, air-system, electrical equipment

Reports property damage, request needed repairs within company time frames

Conducts monthly meetings and prepares documents as per the manual

Ensure proper installation of displays properly

Cost and Cash Management

Schedule the expenditures for the month(petty cash management)

Follow the preventive maintenance schedule to reduce the costs

Maintain the safety, energy consumption, and expenses reports

Containing costs incurred on the services provided by the vendors

Control cash deposits and submission of credit slips on a daily basis

Maintain records pertaining to customer discounts, schemes

Achievement of sales targets

Co-ordinate with the Zonal team about the monthly targets

Explain the sales targets to the staff about the morning briefing

Contribute to the team efforts for accomplishing desired results

Below the line activities – store promotion initiatives

Shrinkage control

Ensure the count as scheduled in the SOP manual

Ensure that nobody from the staff indulges in pilferage and other activities

Co-ordinate with security guard & staff to keep a watchful eye on customers

Warehouse Management

Inventory control as per the standards

Proactive in taking care of the availability of the stock at the store