EL Product Marketing Specialist

At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager

__

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: {onsite}

This role is contributing to the {Grid Components PM-ELDS product} in {Xiamen, China} . Main stakeholders are {ELDS} .

You will be mainly accountable for:

Market Intelligence & Analysis

• •Lead overall market intelligence including data collect and analysis from customer segments, competitors, field feedback, and market trends to identify emerging opportunities, risks, and unmet needs, and translate data into product strategic recommendation.
• •Monitor sales performance metrics (e.g., conversion rate, hit rate, win-loss analysis) and adjust GTM tactics in real-time

• Market Strategy & Go-to-Market Execution
• •Own product positioning, target segment definition, and value propositions, set up product market strategies including pricing frameworks, promotion and channel strategies
• •Develop and execute G-T-M plans for new products/updates, including launch timelines, pricing strategy, and channel enablement

• Drive portfolio optimization
• •Translate customer insights into clear product requirements, lifecycle recommendation and new product development priorities.
• •Partner with Product Manager and Product Specialists to validate business cases for new products and manage product life cycle marketing.

• Cross-functional Leadership
• •Act as the “Voice of the Market” in the business. Champion market perspective across the organization, driving alignment and strategic decision-making
• •Facilitate collaboration between Product Manager, R&D, and Product Specialist to synchronize market strategy with roadmap and industrialization
• •Co-own customer events (e.g., trade shows) with Product Specialist for technical demonstration

• Our team dynamics
• You will join a {dynamic, talented, high performing} team, where you will be able to thrive.

Qualifications for the role

Bachelor’s degree or above in Electrical, Mechanical Engineering or related fields

Proven experience in product marketing within electrical equipment, power distribution, or industrial automation industries, ＞5 year experience is preferred

Deep understanding of Medium Voltage Circuit Breaker technologies, applications, and power distribution

Familiarity with MV circuit breaker ratings, protection devices, relay systems, and digital monitoring solutions

Knowledge of smart grid technologies, digital substations

Excellent interpersonal skills to work with multiple internal and external stakeholders

Collaborative, solution-focused approach

Customer-focused mindset with demonstrated ability to take ownership of customer issues

Ability to work effectively in cross-functional teams and matrix organizations

Fluent in English written and verbal

More about us ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.