Graphic Designer Senior- Creative Services

Position Overview

PNC’s Marketing organization strives to redefine what great marketing looks like and serves as an innovative growth engine for the business.

Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC through a human, unbank-like tone and empathy advantage. The work we do for customers is steady, dependable, and reliable. Simply put, we aim to be boring with their finances so they can live bolder, more fulfilling lives. PNC is seeking an experienced Creative Services Graphic Designer, Sr. with expertise in motion design and video editing to create compelling content for in-branch DCN experiences, sponsorship activations, social media campaigns and internal executive video requests. As a senior contributor within the in-house agency, this role partners with creative leaders, writers, marketers, external partners, and business stakeholders to translate complex ideas into engaging visual narratives. The ideal candidate combines agency-caliber motion design and editing expertise with strong conceptual thinking and the ability to deliver high-visibility work from strategy through final production.

Key Responsibilities

Motion Design & Visual Storytelling

• - Lead the creative development of animation, motion graphics, and video content that supports PNC's brand, business, and customer objectives.
• - Help to create compelling visual narratives that simplify complex concepts and strengthen audience engagement.
• - Work with the ACD to develop storyboards, animatics, motion systems, and video treatments that align with brand strategy and campaign goals.
• - Translate creative concepts into polished motion experiences optimized for multiple channels and audiences.

Video Production & Editing Excellence

• - Serve as the in-house editor for enterprise video content, including in-branch DCN
• campaigns, sponsorship activations, social media and internal executive video
• requests.
• - Direct post-production workflows including editing, color correction, sound design, animation integration, and final delivery.
• - Ensure all video assets meet quality, accessibility, compliance, brand, and technical standards.
• - Manage multiple projects simultaneously while maintaining exceptional creative quality and attention to detail.

Brand Stewardship & Creative Innovation

• - Ensure all motion and video work reflects PNC's brand standards, visual identity, and customer experience principles.
• - Evolve and modernize motion language, animation standards, and video storytelling approaches across channels.
• - Establish scalable motion design systems and reusable assets that improve
• consistency and efficiency.
• - Identify emerging trends in animation, video, and digital storytelling to keep creative output fresh and relevant.
• Strategic Partnership & Creative Collaboration
• - Collaborate closely with creative directors, writers, designers, marketers, product teams, and business stakeholders.
• - Partner on enterprise initiatives requiring multimedia storytelling, executive
• presentations, experiential content, environmental media, sponsorship activations, and digital experiences.
• - Translate customer insights and business objectives into impactful visual
• communication solutions.

AI Innovation & Motion Technology

• - Advance AI-enabled creative capabilities across motion design and video production workflows.
• - Leverage Adobe Firefly, Premiere Pro AI tools, After Effects AI features, and emerging technologies to improve efficiency and creative exploration.
• - Establish best practices that balance innovation with brand governance, compliance requirements, and quality standards.
• - Explore new approaches in animation, virtual production, generative media,
• automated captioning, asset creation, and post-production optimization.

Creative Operations & Delivery Excellence

• - Work with ACD to manage projects from concept through final production and
• distribution.
• - Maintain organized project files, asset libraries, templates, and motion systems.
• - Contribute to improved workflows, production processes, and creative standards across Creative Services.
• - Balance creative excellence with timelines, budgets, stakeholder expectations, and operational priorities.

Qualifications & Experience

• - 5+ years of professional experience in motion design, animation, video editing, or multimedia production within an agency, in-house agency, production studio, or enterprise marketing environment.
• - Exceptional portfolio demonstrating expertise in motion graphics, animation,
• storytelling, and video editing.
• - Advanced proficiency in Adobe Creative Cloud, including After Effects, Premiere Pro, Photoshop, Illustrator, and Media Encoder.
• - Experience creating content for digital, social, sponsorship, experiential,
• environmental, and enterprise communication channels.
• - Strong understanding of storyboarding, visual communication, pacing, typography, composition, and cinematic storytelling.
• - Demonstrated ability to manage multiple complex projects and stakeholders within a fast-paced environment.
• - Experience applying AI-enabled creative technologies to improve production quality, efficiency, and scalability.
• - Knowledge of accessibility standards, captioning requirements, and digital media best practices.

What Success Looks Like

• - Motion and video work consistently elevates PNC's brand experience and audience engagement.
• - Enterprise partners view Creative Services as a trusted strategic creative resource for multimedia storytelling.
• - Video and animation projects are delivered on time, on brand, and at a consistently high level of creative excellence.

• - Motion standards, templates, and reusable systems improve efficiency and scalability across Marketing.
• - Emerging technologies and AI capabilities are effectively leveraged to enhance
• creative quality and operational performance.
• - Visual storytelling helps drive measurable business, brand, and customer outcomes.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• •Organizes, conceptualizes, creates and designs complex creative marketing materials to meet the needs of all lines of business. Understands and adheres to corporate brand guidelines. Applies advanced creative skills and judgment to present ideas, words, and visualization to align with strategic priorities. Provide support for project teams in presentation of creative ideas.
• •Builds graphic design ideas from concept and design through execution that supports business objectives, many complex in nature.
• •Collaborates with copywriter, designers, marketing specialists, proofreader and other internal partners on a regular basis to design more complex marketing materials.
• •Develops and delivers engaging presentations that represents the work well to achieve understanding and appropriately influence.
• •Maintains a high level of proficiency in new and relevant technologies and software applications.
• •Acts as a coach/mentor and provides guidance to less experienced designers.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• •Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• •Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. L