Group Brand Director F/M

Are you excited for your new career adventure?

At Lyreco, we offer more than just a job, but a career! Our CGO Team is looking for a talented and ambitious new Group Brand Director F/M to join our team. This is a highly strategic leadership position, central to how Lyreco is perceived by its customers, partners, and employees across every market.

Reporting directly to the Group Marketing & Digital Director (position n-1 vs. CGO), you will define brand strategy and messaging and manage branding campaigns to develop brand awareness across all Lyreco markets. This is a highly strategic role that requires strong stakeholder management across markets and at senior management level, as well as strategic leadership in managing the Group's key branding and communications agencies.

About Lyreco

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe.

A global workplace solutions company with 10,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.

To learn more about Lyreco – see our career website here

WHAT WE OFFER

Your Missions:

Brand Strategy & Positioning

Translate Group strategy into a clear and compelling brand positioning

◦ Convert strategic priorities into a coherent branding and brand campaign strategy

◦ Define the brand platform, purpose, and positioning, aligned with Lyreco's USP, channels, and presence across countries

◦ Define the brand architecture and related Lyreco own brand product, pricing and promotion vision

Is the brand guardian of brand building on positioning, visual identity

Own the brand platform and brand book as key strategic deliverables

Act as a strategic partner to the Group Marketing & Digital Director and senior leadership in shaping brand direction and long-term brand vision

Strategic Leadership & Stakeholder Management

Act as a trusted strategic advisor to senior management and Group leadership on brand direction and priorities

Build and maintain strong, trust-based relationships with stakeholders across markets, subsidiaries, and functions to secure alignment and buy-in on brand priorities

Represent the brand function within senior leadership and cross-functional governance forums, defending brand interests at the highest level

Brand Consistency

Guarantee brand consistency across all markets

◦ Supervise the production of all brand assets

◦ Ensure strategic consistency of experience and image across Lyreco subsidiaries, channels, and stakeholders (customers, suppliers, partners, employees) and touchpoints

Strategic Agency Leadership

Lead the selection, contracting, and strategic management of the Group's creative, branding, and communications agencies

Own agency relationships as a key strategic lever, ensuring high-impact creative output, cost efficiency, and consistent brand quality

Act as the primary strategic point of contact and escalation for agency performance and direction

Global Brand Orchestration

Orchestrate global brand awareness across all Lyreco markets

◦ Set frameworks, standards, and priorities for branding worldwide

◦ Enable countries while allowing controlled local adaptation

◦ Execute on- and off-brand campaigns globally and within subsidiaries

◦ Ensure consistency of customer, supplier, and partner brand experience

Prepare branding campaign briefs to guide execution across markets

Lead external communications for the Group

Steer media relations, and influence strategy

YOUR PROFILE

Master's Degree in Marketing, Communications, or Business

10 to 15+ years of experience in brand strategy, marketing, or corporate communications, including proven experience at Director level

Demonstrated track record in defining and rolling out brand platforms, brand books, and global brand campaigns

Experience aligning brand strategy with customer experience strategy and omnichannel touchpoints

Proven ability to set global frameworks and standards while enabling local adaptation across countries and subsidiaries

Outstanding stakeholder management skills, with a proven ability to influence and align senior leadership, subsidiaries, and external partners across multiple markets

Extensive experience managing strategic creative, branding, or communications agencies, with strong commercial and creative judgment

Demonstrated credibility operating at senior leadership level, able to represent and defend the brand agenda among Group and Executive Committee stakeholders

Excellent storytelling, communication, and messaging skills; comfortable acting as a strategic advisor on spokesperson positioning

International experience in a matrix organization

Energetic, structured, and results-oriented – capable of balancing long-term brand vision with near-term execution

Fluent in English; additional European languages are an asset

REASONS TO JOIN LYRECO MANAGEMENT

Experience working in an international environment

Performance bonuses

Initiatives supporting work-life balance

Lyreco is a signatory of the Diversity Charter. We guarantee compliance with non-discrimination rules in recruitment and are committed to supporting individuals who are far from employment

Hybrid working model (2 days per week)

If the above job description interests you and you think you are a good fit, apply now! We look forward to receiving your application!

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