Group Head - Paid Media

Paid Media

Job Description:

Key Responsibilities

Strategic Leadership & Revenue Growth (50%)

• •Media Strategy: Define and execute the overarching paid media strategy across platforms like Google, Meta, LinkedIn, and programmatic networks.
• •P&L Management: Own media business unit targets, forecasting, and commercial planning.
• •ROI Optimization: Drive customer acquisition, retention, and revenue growth through data-led, result-oriented campaigns.

Operations & Campaign Governance (30%)

• •Budget Governance: Oversee, allocate, and optimize large-scale media budgets to maximize cost efficiency and Return on Ad Spend (ROAS).
• •Cross-Functional Execution: Collaborate closely with creative, servicing, and analytics teams to ensure seamless campaign delivery.
• •Performance Tracking: Monitor KPIs (e.g., CPA, CPL, CTR) and apply insights for continual media efficiency.

Team Leadership & Capability Building (20%)

• •Team Mentorship: Lead, mentor, and upskill team leaders and performance managers.
• •Innovation: Foster a culture of testing, automation, and continuous improvement (including adopting AI marketing tools).

You’d fit right in, if you:

• •Are any Graduate/MBA with 6–8 years of relevant work experience
• •Have experience of both Google & Meta platforms
• •Have strong team management experience managing multiple teams
• •Have experience in managing large advertising spends across multiple accounts
• •Have strong project management skills including demonstrated ability to think end-to-end
• •Have excellent problem-solving and analytical skills
• •Have excellent communication and stakeholder management skills

Office Timing - 5 days working. Hybrid , 3 days WFO. Regular 10.30 to 7.30 ,

Location:

Mumbai

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent