Growth Lead

About the Role

This is a hands-on consumer growth role where you will own acquisition and retention for a US market launch, reporting directly to the GM and Head of Product, US. You will sit at the intersection of product, engineering, and global R&D, turning user feedback and conversion data into roadmap decisions and repeatable growth playbooks.

What You'll Do

Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.

Run experiments to identify which growth loops compound, and reallocate effort based on what is converting rather than what is familiar.

Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.

Own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt and Hacker News launch, and a repeatable growth playbook.

Talk directly to users, run unglamorous launch work yourself, and feed market feedback into product decisions as an active stakeholder.

Coordinate with a global branding and marketing team while owning all campaign execution in the US market.

What We're Looking For

3 or more years owning consumer product launches end-to-end at early-stage startups (seed to Series A/B), including positioning, waitlist and referral mechanics, and first-week retention loops.

Demonstrated ability to grow consumer products from zero awareness using push-distribution channels such as founder-led outreach, community platforms, and organic seeding, without relying on brand pull or paid acquisition.

Hands-on experience analyzing funnel conversion metrics by channel (cold vs. warm traffic, referral multipliers, activation and retention rates) and reallocating resources based on performance data.

Experience as a 0-to-1 hire or founding team member, setting your own priorities and building operational playbooks from scratch.

Direct experience launching products on Product Hunt and/or Hacker News, including campaign planning and execution.

Deep fluency in community-led and product-led growth (PLG) models, including seeding on Reddit, Discord, and niche communities.

Background at a consumer AI or hardware-adjacent startup is a strong plus.

Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms (such as Betabound or AppSumo).

Understanding of US consumer trust dynamics around China-origin products and strategies to address data and privacy concerns through transparency.

Bilingual fluency in English and Mandarin is a plus.

Must be able to work hybrid three days per week in the San Francisco Bay Area.

Compensation & Benefits

Base salary: $150,000 to $180,000 USD annually. Visa sponsorship is not available for this role.

Location

Hybrid (3 days per week in office), San Francisco Bay Area, California, US.