Head - Digital Presence

• Responsibilities
• •Define and lead the digital presence strategy across all platforms — positioning, format mix, cadence, and platform-specific growth approach.

Own the digital video strategy end-to-end — long-form, short-form and live — including format development, publishing architecture and channel optimization.

Drive audience growth and discoverability through SEO, packaging discipline, metadata, analytics and platform best practice.

Build and run scalable publishing and live operations workflows, ensuring reliable output across platforms without quality drift.

Set and enforce publishing standards — approval chains, factual clearance, language quality, visual consistency and holding positions.

Direct listening, community management and real-time response, distinguishing between what warrants engagement, correction or silence.

Partner with the Life Ledger function for verified narrative input, with Campaigns for coordinated pushes, and with Studio for production capacity.

Build and develop a multi-disciplinary team across editorial, Hindi content, video production, community and platform operations.

• Qualifications
• IDEAL CANDIDATE PROFILE:

Senior digital media leader with deep experience across digital video, YouTube and social platform strategy in news, broadcast or large digital-first organizations.

Proven ability to grow and sustain a high-visibility individual or institutional presence at scale, with measurable outcomes in audience, reach and engagement.

Demonstrated experience handling the digital presence of a principal, public figure or apex leader, with the discretion and composure that context demands.

Strong command of data-driven content strategy — audience analytics, SEO, platform optimization and performance diagnosis.

Track record of building and leading sizeable video or digital operations teams, with scalable workflows and operational discipline.

Deep working knowledge of the Indian digital landscape across languages, platforms and audience segments, including vernacular behavior.

Sound editorial judgment — able to distinguish between content that performs and content that damages, and to hold the line under pressure to publish.

Credible cross-functional leader, effective with editorial, product, technology and external platform stakeholders. • Person of absolute discretion, composed under public scrutiny, comfortable that the best outcome is often invisible.

EXPERIENCE & QUALIFICATIONS:

14–18 years of progressive experience across digital and broadcast media, with at least 5–7 years leading a digital, video or social function.

Prior experience as Digital Head, Social Media Head, Head of Digital Video, General Manager (Digital) or equivalent, with ownership of a named individual’s or masthead’s presence, will be strongly preferred.

Experience managing the digital ecosystem of a senior public figure or apex office — including multi-platform campaign delivery in coordination with a principal’s office — will be highly valued.

Demonstrable track record of building an audience from a standing start or materially repositioning an existing presence, with verifiable numbers.

Proven experience building and leading teams of scale across video operations, publishing and live distribution. • Professional working command of Hindi and English; ability to judge content quality in both is essential. Gujarati will be an advantage.