Head of Marketplace Supply

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 3.6 million customers and partner with more than 55,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Build and scale the integrated financial engine that drives Addi’s banking operations. You will provide the definitive, forward-looking view of capital, liquidity, and earnings to enable high-stakes decisions as we transform Latin America’s financial ecosystem into a more accessible and transparent landscape.

What you will do

Build Addi's growth engine on both sides of GMV. Grow Active Sellers 150%+ and the Published base 2x, while shifting the mix deeper into strategic categories and away from top-25 dependency — growth that compounds, not just adds up.

Win on value and trust. Get pricing and quality on high-impact listings to beat MeLi and Falabella head-on, and cut merchant-driven order issues 30% across 80K+ monthly orders — make the experience the reason customers repurchase.

Turn supply into a commercial asset. Own the commercial calendar against demand peaks, convert programs like Fulfilled by Addi into direct revenue, and give the base self-service tooling so it scales without scaling headcount.

Close the selection gap upstream of demand. Move brand coverage and category productivity from where they are today to where a best-in-class marketplace needs to be — the constraint isn't demand, it's what's on the shelf.

What we’re looking for

Runs Selection as a System (distinctive for this role)

Has operated a marketplace selection function through an explicit cause-to-effect model (breadth, then price and stock and fit, then quality), managing the causal levels rather than reporting the outputs.

Builds and runs a decision-grade governance cadence (a daily input pulse, a weekly review, a monthly decision instance on inputs not outputs), holding the line that no build ships without a named commercial owner and a committed action.

Prices acquisition by merchant maturity value and mix (not publication counts) and manages concentration as a health metric.

Category and Brand Strategy

Built a data-driven category prioritization and brand-tiering method (crossing market size, search and demand signal, internal performance, and momentum) and executed hunt-and-farm plans against it.

Reads a category by productivity (GMV per seller, listings per seller) and activates existing catalogue instead of over-publishing.

Proven Senior Leadership and ownership in Marketplace/E-commerce Operations

Minimum of 8+ years of progressive professional experience, with at least 3-5 years in a senior leadership role owning the full supply side of a major E-commerce, B2B Marketplace, or high-growth Fintech platform

Demonstrated success in leading and professionalizing multi-disciplinary teams including acquisition, account management, and operations (matching the size and scope of the current team).

Track Record of Scaling a High-Quality Merchant Base

Possesses proven experience in scaling a merchant or partner base from a similar size (1,600+ sellers) to significantly higher volumes while protecting/improving quality and trust metrics (e.g., Repurchase Rate).

History of successfully implementing data-driven seller scoring or policy enforcement programs that demonstrably improved selection and pricing competitiveness (e.g., hitting targets like % of PB products with Pricing in Green Range).

Proven Track Record in Commercial Strategy & P&L Ownership

Designs and implements advanced pricing and policy mechanisms (e.g., re-structuring merchant pricing per category) that directly optimize Marketplace unit economics.

Successfully translates the supply base into a commercial asset, driving profitable outcomes like the execution and monetization of the Seasonal Merchandising Merchant GTM.

Takes financial accountability for supply-side performance, ensuring profitability while maintaining competitiveness.

Demonstrates Data-Driven Leadership and Accountability

Expertly utilizes complex data (Quality, Pricing, Repurchase Rate) to diagnose root causes, prioritize actions, and continuously upgrade merchant selection and performance.

Establishes and governs key measurement systems, such as the Product Bible, using metrics to strategically pivot the Merchant Acquisition and Success teams.

Holds teams accountable for quantifiable quality metrics like the % Product Quality Tickets and Repurchase Rate.

Possesses Strong Platform-Centric Product Thinking

Acts as a strategic partner to Product and Engineering, effectively translating merchant operational needs into the roadmap for tools like the Seller Portal revamp.

Deeply understands how infrastructure investments, such as the Vtex-mirroring Catalog Infrastructure and LLM-based enrichment, drive scalability and improve the end-customer experience.

Ensures that tooling initiatives focus on maximizing seller self-service and data visibility.

Has Solid Expertise in Execution Speed and Agile Prioritization

Excels at mobilizing and managing multi-disciplinary teams (Acquisition, Success, Engineering Squad) to rapidly deliver high-impact, complex initiatives (e.g., Catalog Build, Pricing Re-structure).

Maintains a strong bias for action and an iterative, agile mindset necessary to launch and professionalize programs like the Fulfilled by Addi GTM quickly.

Successfully manages competing priorities across the 7+ Key Initiatives, consistently hitting major deadlines.

Experienced in Talent Architecture and Professionalization

Rapidly scales and professionalizes the Merchant Success and Acquisition teams by establishing clear standards, playbooks, and continuous coaching structures.

Defines clear roles, KPIs, and training to enable the Merchant Success team to effectively manage high volume (80K+ monthly orders) and improve metrics like % of Orders with end-to-end visibility.

Fosters a high-performance, results-driven culture of autonomy and ownership within the team.

Why join us?

Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.

Be part of something