Head of Product Marketing

Why Great Gray?

At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. We focus on making choices clearer, transitions smoother, and the client experience more delightful. Complacency isn't in our vocabulary. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us.

The Role

Great Gray is looking to add a Head of Product Marketing to our Marketing team. This role owns the intelligence layer that arms the entire marketing and sales organization with the right message for the right audience — producing the positioning, competitive intelligence, GTM playbooks, sales enablement, and proposal storytelling that every other marketing function depends on. Reporting to the CMO, you will determine what to say to each channel, each partner, and each advisor tier across both the Great Gray Trust Company and RPAG brands, with RPAG as our core platform. This role sits at the intersection of strategy and execution — you will set the direction and own the delivery. The ideal candidate brings a structured, analytical discipline to product marketing: someone who builds rigorous systems for competitive intelligence, messaging frameworks, and GTM planning, and executes against them with the same rigor.

Location

This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.

Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.

Responsibilities

Own positioning and messaging by channel, developing differentiated stories for Advisors, Broker Dealers, Recordkeepers, Asset Managers, TPAs, and Sponsors

Define and refine ICPs and advisor segmentation, including the Emerging / Established / Institutional advisor tiers and channel-specific buyer personas

Maintain a competitive intelligence program: battlecards, competitive analysis cadence, platform and investment product competitive tools, and ongoing market monitoring

Build and maintain GTM playbooks per Recordkeeper partner and Asset Manager tier, tailored to personas, platform capabilities, internal concerns, and plan types

Lead launch messaging and GTM coordination for RPAG platform and feature releases across both brands, including BoardingPass as the technology that drives CIT adoption

Produce sales enablement materials: pitch decks, talk tracks, one-pagers, and enablement kits for major campaigns

Lead RPAG’s platform positioning strategy and drive campaign series that reinforce its differentiation as the advisor technology platform in our ecosystem

Feed Content with positioning direction -- competitive angle, audience-specific framing, and key proof points; and partner with Demand Gen and Head of Growth on messaging frameworks

Brief Brand/Design on messaging direction and visual approach to ensure creative aligns with positioning strategy

Complete other related duties as assigned

Qualifications & Experience

Bachelor’s degree required; advanced degree is a plus

10+ years of B2B product marketing experience, with a track record in fast-paced, highly competitive technology markets defined by constant iteration and little tolerance for complacency. Experience in financial services, asset management, or advisor technology is a plus, not a requirement.

Demonstrated ability to build and maintain a structured competitive intelligence program

Experience developing differentiated positioning for multiple buyer types (institutional, channel, independent advisor)

Strong sales partnership skills; comfortable working directly with CRO and sales leadership on enablement, not just producing materials in isolation

Experience with sales enablement, proposal development, or strategic content that supports the sales cycle

Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

Comfortable navigating ambiguity

Entrepreneurial mindset to bring best practice ideas to the team

Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration

Base Pay Range*

$175,000-$205,000

*This base pay range is subject to change and may be modified in the future.

The pay range displayed above is the base pay compensation range that Great Gray expects to pay for this position at the time of this posting. Individual compensation within this range, or that may warrant a provision for pay beyond this range, depends on multiple factors, including, but not limited to, candidate’s prior education and relevant work experience and training as well as position location and local market demands. Our pay-for-performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the ‘Base Pay Range’ noted above.