Head of Sport CRM

• Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
• Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for a Head of Sports CRM to lead the global CRM strategy for our Sportsbook vertical across multiple international markets. This role focuses on driving retention, engagement, reactivation, and long-term player value through data-driven lifecycle management and sportsbook-focused CRM campaigns.

You will own the Sports CRM direction globally, lead a high-performing team, and work closely with Product, BI, VIP, Trading, and Marketing teams to create engaging customer journeys for sportsbook players.

Location: Valencia, on-site

Responsibilities:

Define and execute the global Sports CRM strategy across multiple markets

Own the full sportsbook player lifecycle: onboarding, retention, reactivation, and churn prevention

Build CRM campaigns around major sports events, tournaments, and betting behavior

Develop segmentation strategies based on player value, betting activity, and engagement patterns

Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels

Analyze CRM performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn

Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys

Develop sportsbook promotional mechanics, including free bets, odds boosts, missions, streaks, and leaderboards

Collaborate with Product and Trading teams on sportsbook offers and engagement strategies

Ensure CRM activity aligns with local regulations and responsible gaming requirements

Lead and mentor a global CRM team

Monitor competitor activity, CRM trends, and sportsbook engagement mechanics

Requirements:

6+ years of CRM experience within iGaming, including strong Sportsbook CRM exposure

2+ years of on a Head role in Sports CRM

Strong understanding of sportsbook player behavior and betting mechanics

Experience working across multiple GEOs and markets

Deep understanding of CRM KPIs, segmentation, and retention strategies

Strong analytical and data-driven mindset

Experience managing cross-functional stakeholders and CRM teams

Ability to work in a fast-paced, high-volume environment

English level: Upper-Intermediate or higher

Nice to Have:

Experience with real-time CRM triggers and automation

Experience with gamification and loyalty systems

Background in both Casino and Sports products

Experience in regulated markets

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