Head of UK Operations

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.

Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City . In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About The Role

We’re seeking a Head of UK Operations to accelerate the growth of Fora across the UK. Reporting to the Head of International (based in NYC), this leader will help drive advisor growth and success and ensure scalable, best-in-class operations on the ground. They will unlock advisor potential by building operational infrastructure, supplier pipelines, and a real multi-city presence in the UK.

This role is based in New York City, with regular travel across the UK (Birmingham, Manchester, Edinburgh, and other key cities).

Key Responsibilities

Performance & Strategy

Execute Fora’s UK strategy, aligned with broader international priorities and KPIs.

Own end-to-end KPI tracking, weekly reporting, operational forecasting, and performance analysis, translating insights into clear actions.

Operations & Compliance

Operationalise UK priorities across key workstreams, building and continuously improving the processes, tools, and infrastructure required to support advisors and scale the market effectively.

Oversee localisation and optimisation of key tools and workflows, including HubSpot, Intercom, Retool, and WhatsApp.

Build and refine operational processes across advisor onboarding, support, training, payments, compliance, and other areas critical to a high-quality advisor experience.

Partner with General Counsel and relevant HQ teams to support adherence to UK regulatory and compliance requirements.

Marketing & Growth

Coordinate and execute UK marketing initiatives across PR, brand, partnerships, and events.

Develop locally relevant messaging, content, partnerships, and client-facing experiences that strengthen Fora’s presence in the UK.

Oversee the advisor conversion funnel in partnership with Sales, ensuring Fora attracts and onboards high-quality advisors.

Monitor acquisition performance, identifying opportunities to improve conversion and growth efficiency.

Advisor Success & Community Building

Own the end-to-end UK advisor experience, proactively identifying and addressing gaps across onboarding, training, support, platform tools, partnerships, client-facing materials, and community engagement.

Develop initiatives that help UK advisors build their businesses, engage with the Fora community, and get the most from Fora’s platform.

Build and manage relationships with local travel partners, tourism boards, and relevant organisations based on advisor and market needs.

Leadership & Cross-Functional Execution

Represent Fora across UK internal and external initiatives.

Source, vet, and manage third-party partners, vendors, and contractors to strengthen and scale UK operations.

Project-manage UK deliverables across global HQ functions (Product, Finance, Marketing, Legal, Data).

Foster a culture of efficiency, accountability, and advisor-first servant leadership as the UK team scales.

Requirements

Excellent written and spoken English

Strong communication and presentation skills, including public speaking ability

Based in New York City with flexibility to travel across the UK

5–7 years of total professional experience, including:

2+ years in demanding professional services (top-tier management consulting, investment banking, or private equity)

3+ years in highly operational or startup environments; launch experience preferred

Excellent organisational and project management skills; proven ability to drive cross-functional initiatives

Advanced proficiency in Excel/Google Sheets with the ability to build financial and operational models from scratch and discern data

Bachelor’s degree in Business, Engineering, Economics, or related field

Ability to travel regularly

Strongly Preferred

Experience launching or scaling a new market, product line, or geography

Familiarity with UK regulatory environments (consumer-facing platforms, financial services, travel)

Interest in or prior experience in the travel industry

Compensation

Compensation for this role varies based on experience, with an indicative range of $140,000–$180,000 base + bonus + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Unlimited vacation

Health Insurance (including an option completely covered by Fora HQ)

Dental & Vision Insurance

Wellhub Memberships

401k plan with company match

Commuter Benefits

Supplemental Life Insurance

Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC an