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YouGov

Head of YouGov Sport UK

London, United Kingdom

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hirly's read of this role

Seniority
Lead / management
Country
GB
Work mode
On-site / unstated
First seen by hirly
1 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

As the Head of YouGov Sport UK, you will lead one of YouGov’s key verticals in a high priority market for the company and sport sector specifically. This role will oversee commercial growth and client servicing excellence for the UK Sport division, and will report to the Global Head of YouGov Sport.

What will I be delivering?

  • Lead a commercially savvy, engaged, collaborative and high-performance team to support the Sport sector to achieve our ambitious growth targets.
  • Create, develop and maintain strong relationships across YouGov and work collaboratively with key stakeholders
  • Develop a sales strategy and plan for UK Sport that identifies new prospects and growth of existing clients across YouGov’s syndicated, custom, and media offerings, including developing sales targets for direct reports and ensuring alignment with global Sport budget requirements
  • Drive commercial sector knowledge and sales approach
  • Support marketing activity for the sector and drive a year-round calendar of thought leadership initiatives
  • Utilize and leverage key sales technologies (Salesforce + connected apps and tools)
  • Manage contract negotiations and extensions, license management, data management/security and integrations
  • Support the Product & Data teams’ efforts to ensure the data we capture and the tools we use are appropriate for the sector and identify and fill any potential gaps
  • Oversee the teams who service our UK Sport clients across syndicated subscriptions and custom projects
  • · Maintain strong communication with other cross-functional delivery teams to jointly own responsibility for projects sold to clients through their final delivery
  • · Manage workload and resourcing to ensure client needs are met in a timely and high-quality manner
  • · Support initiatives to evolve and improve our client deliverables and drive a culture of proactivity with client outreach aligned with the news cycle of the sport business industry

What do I need to bring with me?

  • Leadership/management experience including a proven track record of leading high performance teams of 20+ individuals
  • Professional relationships and deep contacts in the UK sport sector
  • Experience on both the commercial and research/delivery side of a relevant B2B organization (such as market research, sport sponsorship/consulting, etc.)
  • Passionate about process/work-flow optimization, sales acumen, and data hygiene
  • Category and product knowledge; a personal passion for Sport is a huge plus!
  • Excellent communication and coordination skills along with being a highly organized person; ability to interact with all levels in the organization.
  • Independent, self-starter who can work across the organization and build strong working relationships with a wide group of internal and external stakeholders.

#LI-AS1

  • Why join YouGov?
  • Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

  • Life at YouGov
  • We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

  • Equal Opportunity Employer
  • As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
  • Data Privacy
  • To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
Original posting on YouGov's site ↗

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Head of YouGov Sport UK – YouGov · London | hirly.me