HR Generalist – Fulfillment Centers

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.

Reports to: Sr. HR Manager

Location: Christiansburg, VA, On-Site 100%, No Remote Options

About the Role

You will serve as the on-site HR presence for Backcountry's Virginia Fulfillment Center, owning the full people function for a high-volume hourly workforce where your decisions directly shape culture, retention, and operational performance. Your scope spans every touchpoint of the employee lifecycle, and your impact is felt on the floor every day.

At 6-12 months, success looks like measurable improvement in turnover, a supervisory team that is meaningfully stronger in their people management capability, and ER matters handled with consistency, speed, and zero compliance exposure. Leaders trust you, employees know you, and HR is seen as a driver of results and not a back-office function.

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.