Influencer Marketing Executive

• About the Opportunity
• A fast-scaling marketing consultancy operating at the intersection of influencer ecosystems and global brand growth, we craft data-driven influencer campaigns that drive measurable engagement, conversions, and cultural relevance across Tier 1 and Tier 2 markets in India. Working with D2C startups, FMCG giants, and tech disruptors, we turn micro and macro creators into revenue engines—blending creativity, analytics, and platform fluency to scale impact.

Role & Responsibilities

Identify, vet, and onboard high-impact influencers across Instagram, YouTube, and X (Twitter) aligned with brand KPIs and audience personas.

Negotiate deliverables, timelines, and compensation with creators and their agencies—ensuring brand guidelines and FTC compliance.

Design and execute end-to-end campaign plans—from brief ideation to performance tracking—using UTM parameters and platform-native analytics.

Build and maintain a dynamic creator database segmented by niche, engagement rate, audience demographics, and content style.

Collaborate with Creative and Analytics teams to optimize content formats, CTAs, and campaign sequencing for max ROI.

Present campaign performance dashboards to clients and internal stakeholders, translating metrics into strategic recommendations.

Skills & Qualifications

Must-Have

Instagram Insights

YouTube Studio Analytics

Creator negotiation

FTC guidelines

UTM tagging

Asana or Trello

Google Data Studio

Canva

Preferred

TikTok Creator Marketplace

Brandwatch or Sprinklr

Meta Business Suite

Benefits & Culture Highlights

Work with India’s most innovative brands and creators shaping digital culture.

Performance-based bonuses tied to campaign ROI and client retention.

Collaborative, fast-paced environment with weekly creative sprints and learn-and-grow Fridays.