Marketing Executive (From Solar Industry)

• About the Opportunity
• A fast-scaling innovator in the renewable energy sector, we’re driving smart solar adoption across India through integrated digital and offline marketing strategies. Our 360 Marketing team designs, executes, and measures hyper-localized, omnichannel campaigns that turn awareness into conversions—for residential, commercial, and industrial solar customers. We blend performance marketing, brand storytelling, and field activation to scale demand in a high-growth, mission-driven industry. Role & Responsibilities

Plan and execute end-to-end 360 marketing campaigns across digital, print, OOH, and field channels tailored for solar product launches and seasonal promotions.

Manage performance marketing budgets (Google Ads, Meta, YouTube) and optimize ROAS through A/B testing, audience segmentation, and conversion funnel analysis.

Collaborate with sales and channel partners to align marketing messaging, lead gen initiatives, and in-market activation calendars across 5+ Indian regions.

Develop compelling content for social media, email, and landing pages—translating tech-heavy solar benefits into consumer-friendly narratives.

Track, report, and analyze campaign KPIs (cost per lead, conversion rate, customer acquisition cost) using Google Analytics, UTM tagging, and CRM dashboards.

Coordinate with agencies, designers, and video teams to deliver on-brand creatives and ensure consistent messaging across all touchpoints.

Skills & Qualifications

Must-Have

Google Ads

Meta Ads Manager

Google Analytics 4

CRM tools (HubSpot or Zoho)

UTM tracking

Microsoft Excel (pivot tables, VLOOKUP)

Content writing for B2C audiences

Field activation coordination

Preferred

Experience in solar or cleantech industry

Proficiency in Canva or Adobe Creative Suite for basic design oversight

Familiarity with OOH media planning (billboards, transit ads)

Benefits & Culture Highlights

Work in a purpose-driven energy startup shaping India’s green transition

Flexible PTO + quarterly team offsites in scenic Indian locations

Direct exposure to C-suite and rapid career progression in a scaling org