Insight & Data Executive

Insight & Data Executive

Location: Mail Metro Media Headquarters, HSK, London/ or MMM Office, Manchester

Contract Type: Full Time/Permanent/Hybrid

About Mail Metro Media

Mail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, The Mail on Sunday, MailOnline, Metro, The i Paper, New Scientist and The Telegraph (print products). The team provides a single point of contact across print, digital, audio, video and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day.

www.mailmetromedia.co.uk

Main Responsibilities

Key Purpose

Deliver market leading category and event-based market research

Deliver insights that prove the effectiveness of advertising campaigns with Mail Metro Media

Providing actionable audience insights for reactive and proactive brief responses

Create compelling insight-focussed sales materials

Extract insights from our Matters reader community through qualitative and quantitative research

Bringing insight to life through effective storytelling

Accountable for

Extracting insights from our third-party sources of insight (i.e. TGI, Mintel, PAMCo)

Extracting insights from our first-party sources of insight (i.e. reader community, Google Analytics)

Assisting in the day-to-day to management of our reader community (i.e. writing tasks, setting up tasks, responding to readers, delivering community newsletters)

Writing, scripting and launching surveys

Delivering campaign effectiveness studies from start to finish (i.e. writing, scripting, launching, analysing and presenting the results to clients)

Day-to-day management of specified advertiser category (i.e. charities, lotteries). This includes building relationships with key internal stakeholders, receiving briefs and presenting results.

Updating marketing decks with the latest audience stats

Providing the relevant insights for brief responses and subsequent reach and frequency analysis.

Person Specification

Experience

Knowledge of / experience with using industry insight tools (i.e. TGI, Mintel, Telmar, PAMCo)

Knowledge of / experience of qualitative research (i.e. writing discussion guides, interviews, focus groups etc)

Knowledge of / experience of quantitative (i.e. questionnaire design, analysis techniques)

Knowledge of / experience digital analytic software (i.e. Google Analytics)

Knowledge of the advertising marketplace

Skills

Strong mathematical and analytic skills

Strong knowledge of different AI tools and their uses cases

Problem solving

Strong excel skills

Enthusiasm and keen to learn

Skilled in data visualisation

Confidence in presenting

What We Offer

The opportunity to work within one of the UK’s most prominent and high-traffic digital publishing environments

A collaborative, fast-paced team with genuine scope for progression and responsibility

Exposure to the full breadth of the programmatic and digital advertising ecosystem

Training and development support

Competitive salary, benefits package, and hybrid working arrangements

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process