The/Nudge Institute
Junior Associate, Operations, Asha Kiran
Banda, India · Hamirpur, India
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- Seniority
- Entry level
- Country
- IN
- Work mode
- On-site / unstated
- First seen by hirly
- 23 Sept 2026
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the posting
About The/Nudge:
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners.
Our economic inclusion journey for 25 million Indians has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs, including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more.
Set up with support from 90+ eminent philanthropists, 40+ corporates and 15+ foundations, including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG and L'Oreal, we are contributing towards a "poverty-free India, within our lifetime".
About the Program
The Asha Kiran program aims to catalyze impact at scale by partnering with private sector and government, to implement livelihood interventions for women in poor households.
Who are we solving for?
women farmers from landless, marginal and small landholders with an average family size of 5-6 members who have unpredictable wage labor
male members migrate for livelihood opportunities
These farmers need a diversified & sustainable income to withstand life shocks, as well as to improve their food & income security, asset value & savings, access to safety nets and financial instruments, so as to come out of poverty.
What are we solving for?
- Farmers in India have experienced newer opportunities through livestock based livelihood models promoted by govt/ markets, but there’s a need to build sustainable pro-poor models at population scale. While we are implementing livestock promotion models (backyard poultry and goatery models) in Uttar Pradesh, we also recognize and work towards building a deeper understanding of the value chain to create incentives for markets to participate & leverage govt resources to solve for:
- Infrastructure (Land & assets, Information & Technology)
- Standardization of rearing practices
- Forward & backward linkages for farmers
- Collectivization of efforts through community institutions (SHGs)
- Organized production
What will you do?
Ensure the quality of programs at the block level in the close collaboration with the District Manager:
Programmatic Outcomes:-
- Having a better understanding and practice of the Spirits of The/Nudge Institute.
- Having good communication skills of community facilitation for program level deliverables like - GP scoping-Selection, GM Selection-PS Selection etc.
- Community Mobilization skills with a perspective of program expansion with higher coverage of HHs.
- Selection, placement and capacity building of GM & Pashu Sakhi (Village Entrepreneurs) from villages/ gram panchayats to provide handholding and facilitation support to the targeted goat HHs.
- Nurturing and hand-holding support to Pashu sakhi to build them as Village Entrepreneurs.
- Function as a Trainer to impart training to Goat Mobilizers and Pashu Sakhi.
- Engaging with PS for frequent Refreshers training- internal motivational facilitation also to to have a better performance and clear visioning to be an Entrepreneurs.
- Engaging with HHs through FGD, Group facilitation and impact visioning at the goat health and overall improvement.
- Having a qualitative skill of proper planning and better execution at field level.
Data Collection & Reporting:-
- Timely collection/ entry, processing and reporting of data.
- Data verification for the program from various methods.
- Document case studies, video testimonials, and HH Experience sharing to check the impact of the program.
Coordination & Collaboration:-
- Coordination with Block SRLM Ecosystem and better stakeholder management with DAHD- block veterinary department.
- Support for any experiments, pilots and study at the block level.
Who are we looking for in this role?
- 2+ years of experience in program management or any livelihood related interventions.
- Experience working with rural communities and collaborating with SRLM/any government agencies.
- Minimum Academic qualification- graduate from any subject.
- Preferences to having a training skill to the rural SHG women/communities on any livelihood related interventions.
- Preferences to having a goat program implementation experience.
What’s in it for you?
Own your growth: An impact-led learning environment encourages Nudgesters to invest in their learning and capacity building needs through initiatives and policies, including L&D wallet, individual development plan and internal role change opportunities.
Find your tribe: Our hiring philosophy emphasises intent, attitude, smarts and skills, in that order, to build a cohesive environment for Nudgesters. The organisation is committed to curating people-centric policies, enhancing how employees experience life at The/Nudge.
Take big bets: Organisational initiatives are intended to facilitate Nudgesters with a view to the big picture, illustrated by our impact across 50000+ households, 15+ governments, 200+ social enterprises and Charcha: India’s largest social sector convening forum.
Make it happen: A product-based approach in an action-biased environment empowers Nudgesters to implement audacious plans. Driven to fail fast, we endeavour to optimise resources in favour of programs that align with our scale ambition.
You can learn more about what we do and how we do it through this deck .
We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.
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