Lead Analyst

About Inizio Evoke

In the journey of life, your career should make a difference.

We believe everyone has a purpose at Evoke, and it's everyone's role to make health more human™. When you join Evoke, you become part of a dynamic global healthcare platform-, agile and innovative. Organized by global practice areas and specialty agencies, we provide access to a uniquely comprehensive offering to solve the most complex of challenges in today's healthcare market.

Your Role

The Lead Data Analyst at Inizio Evoke plays a critical role in uncovering insights that build measurable growth. You will go beyond standard reporting and dashboard development. You will solve complex business questions, identify patterns across fragmented datasets, and develop scalable analytical and modeling approaches that influence marketing, engagement, and growth strategies.

You are analytical, technically fluent,, and energized by solving business problems through creative data exploration. You are comfortable navigating complex datasets, integrating multiple data sources, applying AI tools to support your work, automating workflows, and developing relevant insights that help teams move faster. You must also be experienced in presenting analysis to clients.

You Will

Independently — and with our team — investigate complex business problems using a combination of structured and unstructured datasets and analytical tools

Identify, collect, scrape, store, pre-process, manipulate, merge, model, and analyze large datasets from multiple internal and external sources

Develop scalable analytical workflows and automate processes that improve the efficiency, repeatability, and speed of insight delivery

Use Python and modern AI-assisted workflows to rapidly prototype analyses

Identify meaningful trends, anomalies, and strategic opportunities across healthcare and marketing datasets

Translate complex analyses into clear, story-driven insights and data visualizations tailored to all partners

Collaborate with strategists, creative, account, engagement managers, other analysts, and leadership teams

Operate with ownership, curiosity, and accountability

Strategic Focus Areas

HCP and patient segmentation

Regional opportunity mapping

Referral flow analysis

Healthcare ecosystem analysis

Behavioral and engagement analytics

Marketing mix modeling (MMM) and media investment optimization

Diminishing return / response curve modeling for investment levels and channel mix efficiency

Competitive intelligence and marketplace assessment

Predictive and exploratory modeling

You Have

Experience

4–5+ years of experience in analytics, statistical modeling, data strategy, marketing analytics, healthcare analytics, consulting analytics, or related quantitative fields

Technical Skills

Advanced proficiency in Python for data analysis, and automation

Database and cloud platform fluency for data management (SQL, AWS)

Experience working with large and different datasets

Experience building scalable analytical workflows and automating repetitive processes

Data Familiarity

Search, social, longitudinal, geographic, digital behavior, media, web traffic, NLP datasets and relational databases

Healthcare and pharmaceutical data is strongly preferred: claims, patient-level, referral, Salesforce notes, syndicated, promotional, market research, web visit, and email data

Analytical Thinking

Statistical modeling (Marketing mix marketing, multi-touch attribution)

Customer Segmentation and Clustering

Forecasting and Trend analysis

Geographic analysis

Behavioral analysis

Predictive analysis

Opportunity sizing

Triangulating data sources

Communication & Mindset

Ability to distill complex findings into concise, relevant insights that guide true growth

Curiosity- with a bias toward innovation, optimization, experimentation, and continuous improvement

Apply new tools, datasets, and methodologies in evolving analytical environments

Our Pledge

At Inizio Evoke , Our goal is to provide you with the best possible support in an environment where you will grow. Our culture is entrepreneurial – embracing the uniqueness of each person. We aim to build an environment that is nurturing and inclusive and to ensure that you will have equal opportunities from the beginning of the recruitment process to the end of each day, everyday.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Compensation

$115,000 — $130,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.