Lead Software Engineer (Editor)

About ThriveCart

ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses.

We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.

Location:

Remote (Europe / LATAM)

Job Overview:

We're building a best-in-class editor for ecommerce conversion, and we need someone to lead that team through it, not just staff it. This is a hybrid role: half technical team lead, half AI-native product thinker.

You won't just write code faster with AI tools. You'll understand how AI behaves inside a page builder — what it should generate, suggest, or automate for someone building a landing page or funnel to convert better — and you'll propose and build those features yourself. You'll also run the team: unblock engineers, make the calls when priorities conflict, and be the person who ships when no one else can.

This is not a hand-off role, and it's not a pure IC role either. You're accountable for the team's output and for your own.

What You'll Own:

Technical direction for the editor, including how AI shows up inside the product (generation, layout suggestions, content assist, personalization — whatever we decide moves conversion)

The team's delivery: sprint output, unblocking, code review quality, and stepping in to build when the team is stretched

Incident response and production health for the editor

Ramping and mentoring the rest of the team, including their AI tool usage

What You'll Do:

Team Leadership & Delivery

Own sprint planning, task breakdown, and prioritization for the Editor 2.0 team

Unblock engineers daily — technical blockers, ambiguous requirements, cross-team dependencies

Personally pick up critical-path work when the team is short-handed — this role carries load, it doesn't just delegate it

Run point on code review standards and technical decisions for the team's scope

AI-Native Product Judgment

Understand how AI features behave inside a visual page/funnel builder — not just "use

Copilot to write code faster," but "what should an AI content-suggestion feature do when a merchant drops a new block into their page, and does it actually help them convert"

Propose concrete features: what AI should generate, what it should leave alone, where it fails silently vs. loudly

Push back on AI-feature ideas that sound good in a slide but won't survive contact with real page-building workflows or move conversion

Code Quality & Testing

Write unit and integration tests as part of feature work, not as an afterthought

Participate actively in code reviews — give thoughtful feedback, act on feedback you receive

Identify edge cases and risks during planning, not after deployment

AI-Augmented Development

Use AI coding tools daily — this is a baseline expectation, not a differentiator

Set the standard for the team: what AI-assisted workflows actually save time vs. add cleanup work

You understand everything you or the team ships — AI accelerates, it doesn't absolve you of the review

What You Bring To This Role:

Technical Environment

• Primary stack: TypeScript/Node.js for the new system you'll build, and PHP 7.4/8+ with Laravel for the existing system you'll maintain during the transition.
• Infrastructure: MariaDB, Redis, AWS (EC2, RDS, CloudWatch, SQS, S3), Docker, GitHub Actions CI/CD

Must Haves

6+ years professional software engineering experience, with at least 1-2 years in a lead or de facto lead capacity — owned technical direction for a team, not just senior IC work

Hands-on experience in PHY

Hands-on experience building consumer-facing web products at scale — page builders, website/funnel editors, or similarly complex WYSIWYG/visual editing tools strongly preferred

Demonstrated track record shipping AI-powered product features, not just using AI coding tools

Experience working directly with a PM on roadmap and feature definition, not just executing tickets

Comfortable being the primary escalation point for production issues on their product area

Success Metrics:

First 30 days

Ships their first meaningful feature to production and is running point on the team's sprint cadence

Has proposed at least one concrete AI-feature idea grounded in real conversion data, not just intuition

Ongoing / steady-state

Team ships against roadmap without the lead becoming the single point of failure — work continues if they're out for a week

At least one AI-native feature they drove goes from idea → shipped, with a measurable lift in conversion (or a clear, honest read on why it didn't move the number)

Engineers on the team are visibly leveling up their own AI-assisted workflows because of this person's standards, not just their own output

What This Role Is Not

Not a pure people-manager role — this person writes code and ships features

Not a "prompt AI tools all day" role — the AI fluency is table stakes, the differentiator is product judgment about AI inside the product

Not a role for someone who needs a fully-scoped ticket queue — they should be generating the roadmap items together with the product manager, not just executing them

Learn More About ThriveCart:

Our Values are:

Commit to Excellence

Find a Way

Help Each Other

Keep Growing

Data First

Our team and product are growing rapidly- we achieved YoY growth of 64% from 2022-2023, and we’re just getting started. We believe in open communication, clear goal setting, and that people do best when they have a growth mindset and want to get things done. Our team comes from diverse backgrounds and companies like Shopify, Salesforce, and BigCommerce, and we are running like an independent SaaS company within a PE fund.