Manager, Category Mktg Manager, Apparel

• About the Role
• Amazon Fashion India is looking for a Manager, Category Marketing Manager to own traffic and customer lifecycle for GL Apparel — one of the largest and fastest-growing categories on the platform. This is a high-visibility, high-ownership role sitting at the intersection of strategy, data, and creative execution. You will lead a team to define how millions of customers discover, engage with, and buy fashion on Amazon.in.
• If you thrive in ambiguity, move fast, and love building things from the ground up — this role is for you.

• You will own traffic and customer growth for GL Apparel. You'll be responsible for bringing customers into the funnel, keeping them engaged, and converting intent into purchase — at scale. You will lead, mentor, and grow a team of category marketers- set clear goals, unblock execution, and build capability over time. This is a role for someone who is equally comfortable building a channel strategy and getting into the data to figure out why something isn't working.
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• What You'll Do
• Traffic & Channel Ownership
• •End-to-end traffic strategy for Apparel across paid and owned channels — Social, Search, Affiliates, Associates, and on-site merchandising
• •Build and execute multi-channel marketing plans with a clear acquisition and conversion logic
• •Work closely with central traffic teams as the category's advocate; influence channel investment and prioritization
• •Continuously optimize channel performance through in-depth analysis and test-and-learn experiments
• Customer Lifecycle & Engagement
• •Develop strategies to acquire new-to-category and new-to-Amazon customers and move them through the purchase funnel
• •Use data and customer insights to design campaigns that drive activation, repeat purchase, and long-term retention
• •Lead high-impact event marketing (ARTs, Diwali, Republic Day) — from strategy to execution to post-event debrief
• Creative & Merchandising
• •Plan and execute high-visibility media and merchandising campaigns that resonate with fashion customers across demographics
• •Own the category's style guidelines, merchandising calendar, and promotional framework
• •Partner with brands on coop packages and creative briefs that are on-brand for Amazon Fashion

• Planning & Partnerships
• •Develop annual and quarterly marketing investment plans in partnership with Finance
• •Build innovative internal and external partnerships to drive organic visibility
• •Identify and reapply best practices from central teams and peer categories
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• What We're Looking For
• •6–8 years of experience in category marketing, growth marketing, or brand management — preferably in fashion, lifestyle, or e-commerce
• •Strong analytical chops — comfortable working with traffic, conversion, and campaign data to generate insights and make decisions
• •Proven ability to manage large-scale campaigns end-to-end with multiple stakeholders
• •Sharp written communication — you can write a crisp campaign brief, a data-backed business review, and a compelling customer message
• •Bias for action and ownership — you don't wait to be told what to do
• •Experience working with paid media channels (Meta, Google, YouTube) and affiliate/associate programs is a plus

Basic qualifications

• - 5+ years of professional non-internship marketing experience
• - Experience managing teams
• - Experience using data and metrics to drive improvements
• - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• - Experience driving direction and alignment with cross-functional teams
• - Experience communicating results to stakeholders
• - Experience guiding creative input, development and execution from concept to completion

Preferred qualifications

• - Experience using SQL to pull data and metrics to deliver reports
• - Experience with basic HTML, website management and content management systems (CMS)

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