Manager II, Marketing

ABOUT THE ROLE

If you are a hands-on campaign strategist who loves translating big-picture priorities into well-executed, multi-channel campaigns, this role is for you.

As part of Elsevier's Research Marketing organization serving the Academic & Government (A&G) market, the Senior Manager for Global Campaigns owns the strategy and performance of campaigns for priority A&G business areas and portfolio initiatives. You will act as a primary liaison and partner for Audience and Field teams, turning briefs into clear, actionable plans and partnering with Field to support aligned global and local campaign activation. You will track campaign performance across awareness, sales, and renewal, surfacing insights that improve campaigns and GTM effectiveness. This is a role for a confident, collaborative operator who thrives in a cross-functional environment, ready to guide and support colleagues while driving end-to-end campaign delivery and performance.

RESPONSIBILITIES

Own end-to-end campaign delivery for priority business areas and portfolio initiatives

Act as primary liaison for Audience and Field teams, ensuring briefs are clear, aligned, and translated into actionable execution plans

Drive campaign strategy and execution support for regional campaigns

Coordinate cross-functionally across Content, Creative, and execution teams

Lead campaign performance tracking, optimization, and insight sharing for priority business areas and portfolio initiatives

Reports into Director of Global Campaigns

TYPICAL ACTIVITIES

Lead or partner on the development of campaign strategies based on briefs from Audience and/or Field

Integrate global priorities and regional needs into cohesive campaign approaches

Manage campaign briefing, ensuring inputs are clear, aligned, and actionable

Coordinate creative and asset development with Content and Creative teams

Translate campaign strategy into localized execution with Field teams

Lead end-to-end campaign delivery and optimization

Share performance insights with Audience, Field, and Product teams

Works with peers across Demand & Lifecycle Marketing to ensure cohesiveness and coordination across multiple campaigns in market

PROFILE & EXPERIENCE

Strong experience in B2B campaign or demand generation marketing

Proven ability to manage multi-channel campaign execution and optimization

Strong stakeholder management across Audience, Field, and Marketing teams

Confident cross-functional operator who can guide and support junior colleagues

WHY THIS ROLE MATTERS

At Elsevier, campaigns are the engine that connects strategy to market impact. The Senior Manager for Global Campaigns plays a pivotal role in ensuring that Audience and Field priorities are translated into well-executed, high-performing campaigns that build awareness and engagement across the Academic & Government markets. This is a role where your ability to orchestrate across teams, manage complex briefs, and deliver at pace makes a real difference for the customers and researchers Elsevier serves.







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