Manager - SEO & AEO

Designation: Manager - SEO & AEO

Experience: 6 - 9 years

Job Location: Pune (On-Site)

About Amura

Amura Marketing is a next-generation Martech company delivering end-to-end marketing and sales solutions to leading brands in India.

Our philosophy of “Marketing Engineered” integrates strategy, design, engineering, and technology to build measurable growth systems. We don’t treat SEO as traffic generation — we treat it as revenue infrastructure.

Role Summary

The SEO & AEO Manager will lead Amura’s organic growth function across traditional search engines and emerging AI-driven answer ecosystems.

This is a leadership role combining:

• •Strategic SEO & AEO direction
• •Revenue-focused growth ownership
• •Team building and capability development
• •Process governance and operational excellence
• •Advanced analytics and ROI storytelling

You will be responsible for building scalable organic growth systems tied directly to business outcomes — not vanity metrics.

Key Responsibilities

1. Organic Growth & Revenue Ownership (SEO + AEO)

Develop and own integrated SEO and AEO strategies across multiple client portfolios

Translate business goals into structured organic growth roadmaps

Drive keyword research, intent clustering, entity mapping, and semantic architecture

Build strategies for visibility across:

• •Traditional SERPs
• •Featured snippets
• •People Also Ask
• •Zero-click results
• •AI-powered search ecosystems

• •Establish clear revenue attribution models for organic growth
• •Drive organic contribution to pipeline, lead generation, and revenue KPIs

2. Technical & Structured Optimization Leadership

Lead comprehensive technical SEO audits (crawlability, indexation, Core Web Vitals, architecture)

Oversee structured data implementation (FAQ, HowTo, Product, Organization, etc.)

• •Ensure AI-readiness through:
• •Content structuring
• •Schema clarity
• •Entity optimization

• •Collaborate closely with development teams to ensure seamless execution
• •Maintain technical hygiene across client portfolios

3. Team Leadership, Capability Building & Performance Management

• •Lead, mentor, and scale a team of SEO Executives and Senior Executives
• •Define KRAs and performance benchmarks for team members
• •Conduct structured performance reviews and feedback cycles
• •Identify skill gaps and run upskilling initiatives
• •Foster a culture of experimentation, accountability, and ownership
• •Build second-line leadership within the SEO function
• •Ensure workload balance and efficient task allocation

4. Process Governance & Operational Excellence

Define and enforce SOPs across:

• •Keyword research
• •Technical audits
• •On-page optimization
• •Reporting
• •Content optimization

• •Ensure 100% adherence to documentation and reporting standards
• •Maintain clean project tracking via tools (ClickUp, Asana, Jira, etc.)
• •Own delivery timelines and proactively mitigate risks
• •Standardize reporting templates and dashboard frameworks
• •Ensure zero-chaos execution across multi-client portfolios
• •Improve internal processes for scalability and efficiency

5. Advanced Analytics & Business Impact Reporting

Define and track performance metrics beyond traffic:

• •Conversions
• •Revenue contribution
• •Assisted conversions
• •AI visibility metrics

• •Build structured dashboards using:
• •GA4
• •Google Search Console
• •GTM
• •Looker Studio
• •Excel/Sheets

• •Translate organic data into business insights and ROI narratives
• •Present strategic growth recommendations to clients and leadership
• •Drive data-backed experimentation frameworks

6. Cross-Functional Collaboration & Growth Integration

• •Work closely with:
• •Paid Media Teams
• •Content Strategy Teams
• •Design & UX
• •Tech/Development Teams

• •Ensure SEO is integrated into:
• •Website builds
• •Campaign launches
• •Product releases

• •Drive SEO + Paid synergy strategies
• •Ensure organic growth supports full-funnel marketing efforts

7. Innovation & Search Ecosystem Evolution

• •Stay ahead of algorithm updates and AI-search developments
• •Identify experimentation opportunities across:
• •SERP features
• •Structured data
• •AI search visibility

• •Build frameworks for AEO (Answer Engine Optimization)
• •Educate clients and internal stakeholders on the future of search

Skills & Requirements

• •6+ years of hands-on SEO experience
• •2–3+ years of team management experience
• •Strong technical SEO expertise
• •Demonstrated experience tying SEO to revenue outcomes
• •Expertise in structured data & AI-search optimization
• •Advanced analytical skills (GA4, GSC, GTM, Excel)
• •Working knowledge of HTML, CSS, JavaScript
• •Experience managing multi-client portfolios
• •Strong stakeholder communication skills
• •Excellent command of English

Good to Have

• •Enterprise SEO experience
• •E-commerce / Marketplace SEO (Amazon)
• •YouTube SEO
• •Martech or performance marketing background
• •Exposure to AI-driven and generative search ecosystems

What Success Looks Like

• •Consistent organic traffic growth aligned to business KPIs
• •Increased AI visibility and snippet ownership
• •Organic contribution clearly linked to revenue
• •High-performing, accountable SEO team
• •Structured reporting with operational excellence
• •SEO positioned as a strategic growth engine within Amura