Marketing Coordinator

Company Overview

We are the better way to work in finance. As private equity’s value creation partner, we sit at the heart of PE—where sponsors and CFOs meet. Through financial consulting rooted in data, technology, and AI, we help clients drive value—supporting the office of the CFO to drive end-to-end value creation.

If you crave challenging work and are looking to grow, come solve complex problems alongside a team of finance and technology professionals in a supportive, collaborative environment.

Backed by leading private equity investors, we are a high-growth, entrepreneurial firm with a global presence. We are looking for people who want to help build something great and make a lasting impact.

Role Overview

The Marketing Coordinator helps turn Accordion's marketing priorities into coordinated campaigns and programs, with a focus on CFO technology alliances, events, digital marketing, and commercial marketing operations. Our audience is CFOs and operating partners at PE-backed companies, and our alliance partners are the technology providers those CFOs rely on. This role sits where the two meet.

The right person is a strong project manager who is technology literate or technology curious and moves comfortably between creative execution and operational rigor, working across marketing platforms, cross-functional teams, and performance reporting.

This is an early-career role, and we hire for it with training in mind. The scope is broad, and no one is expected to arrive with every skill listed here. We expect you to grow into the full role, and we invest heavily in coaching and hands-on training to get you there. Curiosity, a genuine interest in learning, and the organization and attention to detail to produce polished work in a fast-paced professional services environment matter most.

Over your first year, you will build real depth in alliance marketing, digital marketing, and demand gen operations, with the chance to develop expertise in two or more of these areas.

This position must be based in our NYC office and is a hybrid role with the flexibility to work remotely 2 days a week. Ideal candidates should be local to the desired location.

This position is not eligible for immigration sponsorship.

What You’ll Do:

You will start with a focused set of these responsibilities and take on more as your skills grow.

Alliance and partner marketing

Support execution of joint marketing plans and partner programs for Accordion alliance partners; maintain project trackers, join regular check-ins, and coordinate across partner and internal teams

Manage partner event logistics from start to finish, including sales enablement, venue selection, budgets, invitations, landing pages, registration and attendee lists, onsite coordination (as needed), social content, and post-event follow-up and reporting

Own the alliance marketing calendar, including holds and scheduling across the partner and events calendar, so conflicts surface early

Coordinate swag sourcing, ordering, inventory, and allocation across events and the alliance ecosystem

Draft partner-facing and event-facing materials, including PowerPoint decks, one-pagers, business development toolkits, and campaign copy

Support the building of reports on alliance marketing efforts for leadership

Track alliance marketing budgets, invoices, and vendor paperwork

Digital marketing

Manage external email sends, from broad Accordion communications to targeted invitations for individual alliance partners

Analyze paid media performance across LinkedIn and Google Ads, and emerging AI-driven ad and search platforms; use generative AI tools to build monthly and real-time reports that support timely adjustments and pivots

Support website maintenance and updates when quick turnaround is required, coordinating with our web developer and designers

Learn about and contribute to ongoing SEO and GEO efforts that improve Accordion.com's visibility in traditional and LLM-powered search

Draft and edit executive-facing content, including ghostwriting LinkedIn posts for senior leaders in their voice and within house style

Marketing operations and technology

Learn, understand, and contribute to the current and future state of our marketing commercial technology and operations workstreams, including CRM, email, and reporting workflows

Pull, analyze, and report on campaign and pipeline performance across the marketing technology stack to support reporting and decision-making, using AI tools to streamline analysis

Build and maintain dashboards that give leadership visibility into pipeline and marketing activity

Stay current on marketing technology trends, especially AI tools, and recommend ideas worth testing

You Have:

We train heavily on our tools, processes, and partner ecosystem. The qualifications below describe the foundation we look for and the skills you will grow into.

Required

Minimum of 1–3 years of experience in marketing, events, communications, or a related role; must have at least 1 year of full-time experience post-grad, with a graduation date of May/June 2025 or earlier

Technology literate or technology curious, with a track record of learning new platforms quickly and genuine interest in how marketing technology, CRM, and AI tools fit together

Strong analytical skills, with working proficiency in Excel and the ability to organize, analyze, and interpret data to support reporting, decision-making, and campaign performance tracking

Comfort using generative AI tools to work more efficiently, including research, drafting, analysis, reporting, and day-to-day workflow automation

Strong writing skills, including the ability to write in someone else's voice, take editorial feedback, and follow house style

Proficiency in PowerPoint and strong visual communication skills

Highly organized and proactive, with the ability to manage multiple projects, deadlines, and priorities; familiarity with project management tools is helpful

Strong attention to detail, with the ability to gather input from key stakeholders and translate ideas into polished, high-quality materials

Polished, professional communication, with the confidence to work cross-functionally and interact with senior leaders, external partners, and vendors

Good judgment and discretion with confidential client and partner information, and comfort working within legal and brand review processes

Comfort tracking budgets, invoices, and vendor paperwork accurately, or the willingness to learn how to do so

Preferred

Hands-on experience with HubSpot, Wordpress, and Google analytics

Familiarity with LinkedIn Ads and/or Google Ads

Experience with Canva and/or Adobe Creative Suite

Experience supporting or coordinating marketing initiatives such as content development, events, campaigns, or business development materials

Interest in B2B, financial services, professional services, or private equity

What we value

Eagerness to learn, openness to coaching and feedback, and a desire to work closely with a manager

Willingness to take on increasing responsibility and accelerate your professional development

Strong interest in developing broad expertise across the marketing function

You Are:

A self-starter with a strong work ethic

A leader of others; you lead by example

A strong team player, able to work with team members across all levels

Able to effectively communicate complex issues and solutions, and raise issues to senior team members when necessary

Comfortable managing projects with multiple complex workstreams while also focused on your single workstream (you are managing and doing)

Excited to be part of a growing team, with a focus on driving future growth

Full of entrepreneurial spirit and comfortable in a fluid, flat organization

Knowledgeable about the relationship between private equity sponsors and their portfolio companies

Passionate