Marketing Manager

Job Title: Marketing Manager

Job Level: Mid-level (Manager)

Report to: AVP

Department: Marketing

Organization: airpay money private limited ( https://www.airpay.money/ ) & airpay capital private limited ( https://www.airpay.capital/ )

Location: Mumbai

Job Summary:

We are looking for a high-impact Marketing Manager from a fintech/BFSI background who can drive end-to-end marketing across product, content, and digital channels .

This role requires a strong understanding of the entire digital ecosystem—website, app, social, performance, and content , combined with the ability to translate complex financial products into simple, engaging, and compliant communication .

The candidate will be responsible for building brand narratives, executing campaigns, driving product adoption, and optimizing user journeys , while ensuring all communication strictly adheres to RBI guidelines, financial advertising norms, and compliance frameworks .

You will work closely with product, tech, UI/UX, compliance, and business teams to ensure seamless execution across touchpoints—right from idea to execution to performance tracking .

Key Responsibilities:

1. Product Marketing & User Journey

• •Drive marketing for financial products across app and website
• •Simplify complex financial concepts into clear, engaging, and user-friendly communication
• •Improve feature adoption, engagement, and retention metrics
• •Collaborate with product teams to optimize end-to-end user journeys and funnels

2. Website, App & UI/UX Understanding

• •Manage and optimize website and app content, landing pages, and conversion flows
• •Work closely with UI/UX teams to enhance usability and customer experience
• •Identify drop-offs and improve conversion rates through data-driven insights

3. Content Strategy & Social Media

• •Develop and execute a robust content strategy across social platforms (Instagram, YouTube, LinkedIn, etc.)
• •Create and oversee blogs, app content, social media posts, and campaign communication
• •Write scripts for reels, explainer videos, and educational series
• •Ensure all content is accurate, compliant, and aligned with brand voice

4. Video Content, Reels & Ad Shoots

• •Conceptualize and execute reels, and long-format videos for the brand
• •Lead shoots end-to-end: ideation, scripting, storyboarding, and direction
• •Coordinate with internal/external teams for high-quality production output
• •Stay updated with content trends while maintaining brand credibility

5. Brand Campaigns & Communication

• •Plan and execute integrated brand campaigns across digital channels
• •Ensure consistency in brand messaging across app, website, and social platforms
• •Align campaigns with business goals and performance metrics

6. SEO & Organic Growth

• •Drive organic traffic through SEO strategies and content optimization
• •Conduct keyword research and improve search visibility and rankings
• •Ensure content balances discoverability with financial accuracy

7. Analytics & Performance Tracking

• •Monitor and analyze campaign performance using analytics tools
• •Track KPIs such as traffic, engagement, CAC, conversion rates, and ROI
• •Use insights to continuously optimize campaigns and user funnels

8. Design & Tools (Canva)

• •Create quick creatives using Canva or similar tools
• •Collaborate with designers for advanced creatives
• •Maintain visual consistency and brand standards

9. Events & Activations

• •Plan and execute events, webinars, and on-ground activations
• •Integrate offline events with digital amplification strategies
• •Drive brand visibility and lead generation

10. Compliance & Regulatory Alignment

• •Ensure all communication adheres to RBI guidelines and financial compliance standards
• •Work closely with legal and compliance teams for approvals and risk mitigation
• •Avoid misleading claims; ensure transparent disclosures and fair representation
• •Maintain documentation for audit and regulatory requirements

Required Qualifications:

• •Master’s degree in Marketing (Mandatory)
• •5–6 years of experience in fintech, BFSI, or digital-first companies
• •Proven track record in digital marketing, product marketing, and brand campaigns
• •Strong understanding of RBI regulations, financial communication guidelines, and compliance requirements
• •Experience managing websites, app journeys, social media content (including topicals, moment marketing), ORM and content ecosystems
• •Prior experience in video-led content is a must (reels, ad shoots, campaigns)
• •Familiarity with analytics tools (Google Analytics, Firebase, etc.) and SEO platforms

Travel Requirement:

Might need to travel for relevant brand events/seminars/sessions/organization events (if any)