Marketing Manager, Japan

WHO WE ARE

Let Our Journeys Enrich Life

Carry essentials exist to make movement a worry-free experience, allowing us to focus on the bigger picture of our journeys. Today's industry brands are exhibiting a growing disconnection from the deeper purpose of movement, seen in standard-fare products that neither challenge norms nor present new solutions that facilitate better mobility.

LOJEL is about refocusing on how people move, but more importantly, why: connection. Putting the purpose of our journeys at the forefront of the discussion opens up opportunities for innovation. This process of discovery is what lets us empower people to move better and focus on what truly matters.

Our mission is to spark the human connections that make the world a better place—by empowering people’s journeys with thoughtful carry essentials for travel and everyday movement. We are Driven By Diversity, Intentional By Design and Purposely Positive—core values upholding our ultimate goal to inspire movement within communities and across the globe.

LOJEL is an international carry essentials brand—founded in Japan in 1989, currently headquartered in Hong Kong with teams in North America, Europe, and the Asia Pacific—and is sold in 15 territories across the globe.

SUSTAINABILITY AT LOJEL

At LOJEL, we're committed to driving positive change. We recognize the challenges our world faces, particularly with the looming climate crisis. The future is uncertain, and as a forward-thinking brand, we're dedicated to taking action.

Sustainability is at the core of our mission. By 2026, we aim to achieve B Corp certification, becoming climate neutral, and ensuring that 50% of our products are crafted from recycled or sustainable materials. To achieve these goals, we're building a team that's ready to take on this challenge head-on. Join us in making a meaningful impact on our planet while embracing a rewarding career at LOJEL.

ABOUT THE ROLE

We’re seeking a strategic and collaborative Marketing Manager to elevate LOJEL’s brand presence in Japan. In this role, you’ll act as the key bridge between our global marketing headquarters in Hong Kong and the Japanese market—localizing brand strategies, driving growth initiatives, and building meaningful connections across all consumer touchpoints.

You’ll partner closely with the Japan General Manager and HQ Marketing team to shape regional campaigns, launch new business ventures, and continuously strengthen LOJEL’s positioning in Japan.

RESPONSIBILITIES

Adapt and execute global marketing strategies for the Japanese market, ensuring alignment with both global and regional goals.

Lead all aspects of Japan’s marketing operations, collaborating closely with HQ Marketing.

Plan, execute, and evaluate multi-channel campaigns to drive brand awareness, acquisition, and engagement.

Partner with HQ stakeholders to implement and optimize performance marketing initiatives, including paid media, SEO, email marketing, and affiliate programs.

Integrate performance insights into broader marketing strategies to strengthen overall brand impact.

Manage LOJEL Japan’s communication calendar, ensuring a consistent and resonant presence across social channels and influencer partnerships.

Track ROI and KPIs for both paid and organic campaigns, providing regular performance analyses and recommendations.

Oversee relationships with external agencies and vendors to ensure quality and efficiency.

Manage the Japan marketing budget, ensuring cost efficiency and proactively identifying optimization opportunities.

Collaborate cross-functionally with global teams to maintain brand consistency and business alignment.

Partner with the Sustainability Manager to integrate ESG messaging and compliance into Japan’s marketing activities.

Develop earned media strategies and nurture relationships with PR and media partners.

Monitor brand positioning and market trends to guide strategic decisions and local team direction.

WHAT YOU BRING

5+ years of relevant marketing experience, including digital marketing, influencer partnerships, PR, and event execution.

Proven success in driving brand awareness and sales, with a solid understanding of modern marketing best practices.

Bachelor’s degree in Marketing, Communications, or a related discipline.

Experience in consumer goods (lifestyle, retail, apparel, or athleisure preferred). Global or multinational brand experience is a plus.

Strong business acumen with the ability to make data-driven decisions and achieve KPI/ROI targets.

Excellent communication and interpersonal skills; effective at cross-functional collaboration.

Native-level Japanese and business-level English proficiency required.

Valid work permit in Japan.

**Our company is a signatory to the Racial Diversity and Inclusion charter for Employers of the Equal Opportunities Commission.**

WHAT YOU'LL GET

15-20 Annual Leave Days

5 Days of Sick Leave

Additional leaves including birthday, maternity, paternity, dental, marriage, childcare & adoption leaves

Remote working opportunity (12 days a quarter)

Social Insurance settled in Japan’s Labour Law