Marketing Manager (PR, SMM & Content Creation)

About us

Cracken is an applied AI lab built by ex-nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.

The role

We're looking for a Marketing Manager to own our external voice and build credibility in a highly technical cybersecurity domain. You'll lead three connected pillars: PR, social media (SMM), and content creation . This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.

What you'll do

Marketing strategy & operations

Execute marketing strategy aligned with business goals

Organize lightweight marketing ops: content calendar, contractors, and timelines

Collaborate directly with founders, product, sales, and design teams

Track performance, prepare monthly reports, and optimize based on metrics

Content creation

Turn security research, product features, and engineering work into deep, credible material: technical blog posts, breakdowns, whitepapers, and explainers

Maintain and grow the company blog and website content

Use AI tools to speed up content workflows without losing technical accuracy or brand voice

SMM

Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website

Grow a targeted audience of security practitioners, researchers, and enterprise buyers

Build relationships with partners and communities

PR & communications

Build and maintain relationships with cybersecurity and tech media

Write and distribute press releases, announcements, and pitches

Identify trends, news hooks, and PR opportunities in cyber and AI, and pitch timely commentary and expert perspectives

Support conference presence, including announcements, live coverage, and post-event content

Coordinate speaking opportunities, podcasts, and interviews for founders and researchers

Must have

3+ years of experience in Marketing, PR, SMM, Content, or a related hybrid role

Experience in the cybersecurity domain

Demonstrated ability to write technical content (technical blog posts, whitepapers, or deep-dive explainers)

Strong SMM track record with real cases of growing a targeted audience

Hands-on experience with media or press outreach and pitching

Hands-on experience using AI tools for content and marketing workflows

Excellent English copywriting skills

Ability to translate complex technical topics into clear, credible messaging

Proactive, ownership-driven mindset; comfortable operating in an early-stage startup

Nice to have

Experience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security)

Experience with conference and event marketing

Experience with crisis or sensitive-topic communications

Channels & tools

LinkedIn, X/Twitter, company blog and website

Media and press outreach, pitching, and media list management

AI-assisted content and marketing tools

Why Cracken?

Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research

Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity

Adaptive roles: We shape roles around exceptional talent; your ownership and drive will define your path

Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries

What we offer

Opportunity to build a global cybersecurity brand from an early stage

Direct collaboration with founders and cyber operators

High autonomy and real ownership

Fully remote and flexible work setup

Competitive compensation