Marketing Operations Specialist

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📍 Location: Mexico (CDMX or GDL hybrid / other remote)

We are:

Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

With the right people and the right ideas, there’s no limit to what we can achieve.

Are you a fit?

Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.

Key Responsibilities

Work closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applications

Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks

Responsible for maintaining documentation from the Tracking Architecture team via Confluence

Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags

Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues

Work with development teams to ensure analytics tracking QA during production cycles

Perform routine quality assurance checks to guarantee clean data for the Analytics team

Must-Have Skills

Experience with industry leading analytics tools (Google Analytics or Adobe Analytics)

Experience with tag management systems, such as Google Tag Manager, Adobe

Dynamic Tag Management (DTM), etc.

Knowledge of SQL and/or other querying language frameworks

Experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment,

Rudderstack

Understanding of web metrics, KPIs and tracking variables

Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation

Experience with front-end web or analytics development tools

Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.

Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.)

Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, Google Ads Manager, etc.

Understanding of Mobile SDK tools for reporting (i.e. Google Firebase)

Understanding of ETL and ELT processes

Understanding of Customer Data Platforms (CDP) and their usefulness (Segment Engage, Customer.IO)

Nice-to-Have Skills

AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.

Experience with cloud computing services (AWS, GCP)

Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.)

Experience building data models in dbt

Experience building config automation with Terraform

What we offer:

A High-Impact Environment

Commitment to Professional Development

Flexible and Collaborative Culture

Global Opportunities

Vibrant Community

Total Rewards

Specific benefits are determined by the employment type and location.

Find out more about our culture here .